The trend continues: Sports dominates cable and Social TV buzz. The must-buzzed show on TV last night was TNT’s NBA Playoff coverage of the Boston Celtics holding off first-round elimination with a 92-86 win at the New York Knicks.
The game sparked 716,923 mentions by 350,300 people on Twitter, Facebook, GetGlue and Viggle, according to Trendrr’s analytics this morning. This one game eclipsed the 486,109 mentions for the top 5 shows on broadcast.
Boston beat Toronto 4-1 in a NHL Stanley Cup playoff game on CNBC had 214,000 mentions for the No. 2 position on cable, and overall while Houston’s 107-100 NBA playoff win over Oklahoma City on TNT was No. 3 with 213,000 comments. More NHL action, on NBC Sports, had Pittsburgh Penguins spanking the New York Islanders 5-0 to 120,823 comments in fourth place while the Atlanta Hawks at Indiana NBA Game on NBA TV inspired 106,609 mentions.
We wonder if sports simply spark a lot of mentions, and measuring algorithms simply reflect that activity rather than broadcast-specific mentions.
On the broadcast side, ‘American Idol’ fell 13 percent over the previous night with a volume of 212,880 mentions by 105,982 people for the top position, beating out ‘The Voice’ with 144,469 mentions at No. 2.
The CONCACAF champions league championship match, with Monterrey defeating Santos Laguna, 4-2, was the No. 3 program with 49,986 mentions, edging CBS’s ‘Criminal Minds’ with 39,708 mentions, and ‘Survivor’ with 39,066 mentions for the night.
For the second day, soccer activity led to an afternoon spike in TV-related mentions (according to SocialGuide). Some 153,864 Social TV-tweets were shared in the 15-minute period starting at 4:30. A second spike in Social TV tweeting came at the 15-minute period starting at 1030, with 106,192.
For the day, 2,481,856 Social TV related tweets were shared by 1,167,579 people about 1,033 TV programs, according to SocialGuide.
Top Tweet for May 1, 2013 (3,729 Retweets), Social TV
The Celtics force Game 6 w/ a 92-86 victory at MSG. Five C’s scored at least 16 pts, incl 18 from Jeff Green & 17 apiece from Terry/Bass
— Boston Celtics (@celtics) May 2, 2013