Monday’s Social TV Analytics (April 1)
Zombies win the night, Sunday, as the season finale of AMC’s “Walking Dead” sparked 1.3 million mentions by over 608,000 uniques, according to Trendrr data released this morning.
The Duke-Louisville NCAA Tournament Basketball tournament game took the top spot for social media mentions for broadcast TV with 560,000 “uniques” contributing 1.09 million mentions of the game on Twitter, Facebook, GetGlue and Viggle, according to Trendrr.
While the contest was a Regional Final in the NCAA tournament, with the winner advancing to the Final Four, it was also marred by a horrific injury to Louisville’s Kevin Ware, halting the game for some 12 minutes as the player, who suffered a compound fracture, was assisted. He was transported by ambulance to a hospital and had surgery and is expected to recover, news reports say today.
The afternoon NCAA Regional Final, pitting Florida vs. Michigan, was the second most-mentioned broadcast program with over 291,000 mentions, Trendrr said.
The season premiere of “Game of Thrones” on HBO drew nearly 778,000 mentions on one of Social TV’s most hotly contested nights. NBC’s “The Voice” was third with nearly 103,000 mentions, while “The Simpsons” on Fox drew 67,000 mentions and NBC’s NHL coverage of Chicago at Detroit was fifth with 50,000 mentions on the broadcast side of the ledger.
NBA action with Miami at San Antonio had 274,000 mentions to stand third on cable while the finale of “The Bible” on History Channel had 202,000 mentions, and “Talking Dead,” an AMC companion to “Walking Dead,” had 91,000 mentions.
- See Trendrr’s analytics chart: http://trendrr.com/tv
Twitter mentions with nearly 284,000 from 9:00-9:15 p.m., according to SocialGuide analytics, which measured 5.52M mentions of 921 TV shows by 2.1M “uniques” on Sunday.
The Duke-Louisville NCAA game had 30 percent of Twitter mentions by 747,000 uniques to lead all shows.
“Walking Dead” was second for the night with 1.05M mentions by 448,000 uniques (21 precent). The Florida-Michigan NCAA tourney game was third with 476,500 mentions followed by “Game of Thrones” with 329,402 mentions.
- See SocialGuide’s chart for today: http://sgi.socialguide.com/social_tv_ratings
