Engagement and Monday Social TV Must-Reads (March 18)

Crystal v Celebrity


Celebrity Apprentice hardly dented the Social TV charts last night, but as we were watching (our guilty pleasure, don’t judge), we realized that Crystal Light was a huge product placement and sponsor of the show, so we checked out Topsy.com analytics for mentions of the show and the product.

Our search over the last 24 hours for “celebrity apprentice” yielded just under 700 mentions peaking after 11 p.m., while “crystal light” mentions peaked at approximately 24. Ratings for the show have not been stellar this season, and it’s not making the social waves that Walking Dead does on Sunday nights. [Trendrr this morning reported that WD was the top cable social TV show, while Apprentice failed to crack the top five.]

We’ll take a look at how the measurements of last night’s social TV activity came out in our daily midday report as well as articles on Amazon’s answer to House of Cards, research on TV, The Office stars tweeting about the wrap of their show, as well as a look at hardware, programming, advertising, sports and the Latin Market.

Click on the links, and feel free to share and comment!

TV Last night

The Walking Dead drew some 300,000 people generating over 500,000 mentions on Twitter, Facebook, GetGlue and Viggle, according to Trendrr.

The Bible miniseries on the History Channel was second with 130,000 mentions.

The NHL matchup of Boston at Pittsburgh was the top social TV on broadcast with 160,000 people creating more than 223,000 mentions as sports took the top four spots. The CBS “Selection Sunday” show, starting college basketball’s March Madness postseason, was second with more than 144,000 mentions, followed by the NBA’s New York Knicks at Clippers, and Nascar’s Bristol race, respectively.

TV Tonight

  • What the Critics Are Picking

USA Today goes with: “Dancing With the Stars” because of Olympian Dororthy Hammill and not Sean the “Bachelor,” “Hawaii Five-O” because of Christine Lahti, not Dog the Bounty Hunter, and “Deception” because of the season-finale story line. http://www.usatoday.com/story/life/tv/2013/03/18/bianco-critics-corner-march-18/1990643/


Saturday Night

ABC was No. 1 with adults 18-49 while CBS was on top with total viewers.

Read the article, via TV by the Numbers http://tvbythenumbers.zap2it.com/2013/03/17/tv-ratings-saturday-cops-saturday-night-live-repeat-wins-night/173571/


  • (UK) Twitter habits: TV the most popular thing to tweet about

Research says 40 percent of daytime tweets are about what is on TV.

Read the article, via Telegraph (UK) http://www.telegraph.co.uk/technology/twitter/9937356/Twitter-habits-TV-the-most-popular-thing-to-tweet-about.html

  • (UK) Twitter is 62% engagement, 38% broadcast, according to Brandwatch study

TV and Film tweets dominated Twitter, ahead of sport, music and celebrities, with ‘Watching’, ‘watch’, ‘show’, ‘see’ and ‘#XFactor’ amongst the most popular words used in tweets.

Read the article http://mediatel.co.uk/newsline/2013/03/18/twitter-is-62-engagement-38-broadcast-according-to-brandwatch-study/

Second Screen

Why second screens are critical to engagement

John Douglas, product marketing leader at DG, talks advertising and the second screen.

Read the article http://www.imediaconnection.com/content/33790.asp


Sony’s 2013 HDTVs start shipping, quantum dots are on the way

The new sets add features like NFC, MHL and Miracast support to certain models, while the top of the line W900A is its first to use Quantum Dot technology in combination with edge LED lighting.

Read the article http://www.engadget.com/2013/03/18/sonys-2013-hdtvs-start-shipping-quantum-dots-are-on-the-way/


‘The Office’ Wraps Shooting, Cast Share Series Finale Hints

Michael Arbeiter of Hollywood.com curates actors’ tweets about the show finale.

Read the article http://www.hollywood.com/news/tv/55004447/the-office-wraps-shooting-series-finale


  • Amazon takes on Netflix in battle for Internet TV dominance

Liking ‘House of Cards?’ Check out what Amazon is planning.

Read the article http://www.telegraph.co.uk/technology/amazon/9937094/Amazon-takes-on-Netflix-in-battle-for-internet-TV-dominance.html

  • Sarah Silverman, Michael Cera, Ben Stiller, and The Rebels Saving Hollywood

Turning Sarah Silverman into online royalty is just one goal of Jash, a YouTube-funded channel launched in March by a band of funny people, including awkward indie darling Michael Cera.

Read the article http://www.fastcompany.com/magazine/174/rebel-saving-hollywood


  • Pew Finds Digital News Consumption Up but Revenue Dwindling

People are increasingly turning to digital outlets for breaking news, weather and traffic content—traditionally the bread-and-butter of local news. Advertising revenue was up among local TV news, but that was mostly due to massive spending on election-driven advertising.

Read the article http://www.adweek.com/news/advertising-branding/pew-finds-digital-news-consumption-revenue-dwindling-148012

  • Why consumers are fleeing the media

Howard Kurtz, host of CNN’s “Reliable Sources” and Newsweek’s Washington bureau chief, writes an opinion piece:

“Engagement matters. . . .But the key to getting talked about and texted and retweeted is having original content.”

Read the article http://edition.cnn.com/2013/03/18/opinion/kurtz-shrinking-media/?hpt=us_c2


Same old selection show, except for Charles Barkley

USA Today’s Michael Hiestand writes: “In terms of having schools that should appeal to major TV markets, CBS/Turner should be happy — although it hurts that brand name Kentucky won’t be around that the field doesn’t include teams from Texas or New York City.”

Read the article  http://www.usatoday.com/story/sports/columnist/hiestand-tv/2013/03/17/ncaa-basketball-tournament-cbs-tnt-tbs-trutv-jim-nantz-clark-kellogg-steve-kerr-duke-ohio-state/1995037/

Latin Market

  • Univision Deportes snaps up Spanish-language F1 rights

Beginning with the 2013 season, which opened in Melbourne last weekend, the broadcaster will provide exclusive TV and digital coverage of all 19 races in the series.

Read the article http://www.sportspromedia.com/news/univision_deportes_snaps_up_us_spanish_language_f1_rights/

  • Mexican Star Paulina Rubio to Coach ‘La Voz Kids’

Mexican pop star Paulina Rubio has signed on as the first of three musician coaches for “La Voz Kids,” the singing competition for kids 7-14 that will air this Spring on the Telemundo Network. “La Voz Kids” will be the first Spanish-language version of “The Voice” franchise to air in the U.S.

Read the article http://www.billboard.com/articles/columns/latin-notas/1552446/mexican-star-paulina-rubio-to-coach-la-voz-kids

 Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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