Monday’s Unleavened Social TV Must-Reads (March 25)


As we start the week with wishes for a happy Passover to those of you who celebrate, our top stories today are Shazam tags a BBC exec to drive its TV efforts, and the executive editor of Social TV Daily is quoted by Amy Kuperinsky in the Newark, N.J.-based Star-Ledger about the changes in TV and music.

Over the weekend, March Madness grabbed the social TV spotlight and topped ratings on Saturday and Sunday. Check out the numbers. Tonight, ailing NBC premieres The Voice with two new judges — see what it’s up against and check out what the critics say.

As we do every midday, we have a broad selection of the freshest Must-Read articles for social TV professionals. Check out articles on the upfronts season, the Kids Choice awards, Panasonic’s plans for its plasma TVs and much more, including articles on the Latin market.

Take a read and tell us what you think. We are on Twitter @socialTVdaily) and

Top Stories

  • Shazam Poaches New Product Chief From BBC iPlayer To Lead Its TV Discovery Push

At Shazam, in addition to working on Shazam for TV, Daniel Danker will be responsible for app development for phones, tablets and other devices across all major platforms, as well as working with “major social networks” such as Facebook, Twitter and Google+, Shazam added. LinkedIn

Read the article

  • Ratings Reboot: How Twitter and YouTube Are Changing TV and Music

Social media, it seems, are just too influential to ignore. “Any credible measurement, whether it’s ratings or music charts, needs to adapt to where the audience is going,” said Silvio Pietroluongo, Billboard‘s director of charts.

Read the article

Social TV Last Night

The NCAA Tournament knocked Walking Dead from the top position on Trendrr’s social TV charts for Sunday night. CBS late-night coverage of the tournament attracted 661,000 mentions by 244,000 people last night (12 p.m. ET). The 5 p.m. coverage had 569,000 mentions for second place in broadcast, while the 2:30 broadcast segment had 427,000 mentions.

On cable, TBS coverage of the tournament at 7 p.m. ignited 759,000 comments by 289,000 people while Walking Dead on AMC was second with 669,000 mentions across Twitter, Facebook, GetGlue and Viggle, as measured by Trendrr. The measurements listed CBS coverage getting 29 percent share of the conversation for the top broadcast, while TBS had a 20 percent share.

See last night’s chart, via Trendrr

On Saturday, the 26th annual Kids’ Choice Awards was the top show with 395,000 people generating 2.4M tweets, SocialGuide reported over the weekend. March Madness coverage on CBS, TNT and TBS collectively generated 1.2M tweets by 745,000 people.

Critics’ Picks for TV Tonight

  • LA Times: TV Tonight and Notes

NBC, which suffered through a brutal winter, is hoping for a spring renewal starting Monday night with the return of The Voice and the network’s drama Revolution, which delivered solid numbers in its fall debut. But will fans of The Voice embrace the two new judges, Shakira and Usher, who are stepping in while Christina Aguilera and Cee Lo Green take a break? And has the long break NBC gave Revolution squandered any momentum the show may have had in the fall?

Read the article,0,4819832.story

  • USA Today: ‘The Voice,’ ‘Revolution’

  • NY Times via Seattle Times:‘The Voice’ on NBC

TV Ratings

  • NCAA Men’s Basketball Tournament TV Ratings Hold Steady

The joint CBS/Turner Sports coverage, in national ratings through Saturday, averaged 5.4% of U.S. households for each game broadcast window.

Read the article

  • NCAA Tournament Wins Saturday Night

On CBS, night three of the NCAA Basketball Tournament notched a preliminary 1.8  rating from 8-10PM and a 2.8  from 10-10:30PM from a 2.3 for night three of the 2012 championship. The tournament ran until 10:43PM, so CBS’s overall 1.9 for the night provides a fairly accurate preliminary number.

Read the article


Yamgo TV Launches Facebook App

Yamgo app has brought over 100 licensed linear TV channels to the social network, allowing users to watch TV services through Facebook. Content partners include Sony SAB, France 24 and Zee TV.

Read the article


Primetime for TV Is Also Primetime for Facebook, Other Social Networks, Gaming

Primetime for television is the same as primetime for Facebook and other social networks, both via mobile devices and desktop computers, according to a new report from Arbitron Mobile Oy.

Read the article


Kristen Stewart, Selena Gomez Among ‘Kids’ Choice Awards’ Winners

387 million votes cast from 22 countries.

Read the article,0,1648276.story


Signals Weak for TV-Ad Market

“Advertisers have seen a significant shortage of ratings, and some are willing to take some money and move it online,” John Muszynski, chief investment officer at ad company Publicis Groupe SA’s Spark SMG, told the Wall Street Journal.

Read the article


Panasonic Considering Dropping Plasma TV’s Despite Them Being the Best

24 hours after Panasonic Australia launched one of the best TV ranges in Australia, including new top-end plasma models, speculation has emerged that the Japanese Company is considering exiting the Plasma market.

Read the article


  • NCAA Tournament 2013: Best and Worst of Sunday’s Madness

SB Nation runs down the tournament, with animated GIFs.

Read the article

  • Ball State Students Produce Content for March Madness

If you go to the March Madness Live page, look for the Coke Zero Key Moments at the bottom. That’s the work of BSU students.

Read the article

Latin Market

  • Walmart to Focus More on Hispanic Consumers

Walmart stores plan to focus more on reaching the Hispanic consumer, the City Wire reports. Stephen Quinn, executive vice president of marketing for Walmart, told suppliers at the beginning year meeting 10 days ago in Orlando that the retailer’s marketing focus this year is in step with the merchandising goals of localization, being more competitive locally and more keenly focused on Hispanic shoppers.

Read the article

  • YouTube’s Latino foodies Are Creating a Broadcast Niche

A growing number of Latino foodies are turning to YouTube with great success, proving that you may not need the support of the Food Network or Cooking Channel to make a splash.

Read the article

Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.


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