Monday Social TV Must-Reads (May 6)


While the season finale of ‘The Amazing Race’ and ‘The Mentalist’ hardly dented the Social TV charts last night, they did impact the Sunday evening ratings.

CBS held the night sparked by 10.5 million viewers for ’60 Minutes.’

Sports were the focus of the weekend on the first screen and the second screen. Check out our roundup of Social TV sports news here.

In our roundup of must-read news stories today, we pick

  • An Hollywood Reporter Q&A with Linda Yaccarino, president of NBCUniversal ad sales,
  • Sports news and results site theScore has closed a $16 million funding for its mobile apps.
  • A great roundup of Hispanic-focused ad campaigns, via Portada-Online
  • A look at ‘Fashion Star,’ winner of a 2012 Stevee for the best social commerce or marketing program.
  • The Boston Herald looks at TV networks and Twitter.
  • PolicyMic examines ‘Scandal’ and its social media integration.
  • CNN posits whether we are in a TV ‘golden age.’
  • The NYTimes checks out media moguls salaries.

Give a read and tell us what you think! 

TV ratings: ‘Amazing Race’ and ‘Mentalist’ finales score for CBS Sunday, NASCAR boosts FOX

Fast National ratings for Sunday, May 5, 2013 The broadcast networks had another ho-hum Sunday in the ratings, although an hours-long delay in a NASCAR race gave FOX a boost in the early part of the night.


TV Upfronts: NBCUniversal Ad Sales Chief Talks TV’s ‘Measurement Crisis’ (Q&A)

NBC might still be in the throes of rebuilding – the network desperately needs a few more hits to sustain it when The Voice and Sunday Night Football are not on the schedule. But the broadcast network is only one of the assets in Linda Yaccarino’s portfolio.


TheScore secures $16 million in funding to beef up its mobile sport apps

Sports news and results site theScore has closed a $16 million round of private placement financing today to accelerate the development and marketing of its mobile apps on Android, iOS and BlackBerry 10.


Sales Leads: Gain, Century Link, Kraft Mac & Cheese, Bacardi, ….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Gain P&…


Commerce trumps creativity on ‘Fashion Star’

” Fashion Star,” NBC’s reality show featuring competing clothing designers, is “Project Runway” with less creativity and more commerce. This show is all about the business of fashion. While “Runway” has its fair share of product placement, its weekly design challenges demand a certain level of inspiration from the competitors.


#doyoustillwatchtv? Networks 
lure viewers with Twitter

The commercial and cable networks are finding social media is their most powerful weapon against those who use DVRs or watch later online.


Twitter is Revolutionizing TV One Live Tweet At a Time

Twitter, the social media giant, is changing the way audiences view television. The days of watching your favoriteTV show and discussing the plot the next time you get your hair cut at the barber shop are over. Viewers are running to Twitter in real time to chat about their favorite scenes, characters, and story lines.


Shopping with social while watching TV

Want to dress like Olivia Pope on Scandal, you like the mens leather jacket from Vampire Diaries? We live in a multitasking culture, chatting on social media networks while watching television has become the norm. How many times have you seen SPOILER ALERT? We love sharing our thoughts in real time about the shows we’re watching.


The new, new TV golden age

“NYPD Blue” (1993): Steven Bochco’s gritty crime drama broke past established network limits for language and nudity — and also paid attention to character. (CNN) — Alan Sepinwall has a problem. The TV writer often writes recaps for several TV series and keeps up with many others for his “What’s Alan Watching” column.


For Media Moguls, Paydays That Outstrip Other Fields

What’s the difference between a media mogul and a chief executive elsewhere in the business world? About $10 million in compensation, give or take. Leaders in other industries may be well paid, but as the accompanying chart shows, they earn far less than their media counterparts.


 Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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