Ads Slice Up Swing States With Growing Precision : NPR

“I’ve been someone who always sort of pooh-poohs ‘this is the record year,’ ” says Ken Goldstein of Kantar Media, which tracks political ad spending. “But this really is a year when there is such focus on relatively few markets that the levels of advertising we’re seeing are really uncharted waters.”

via Ads Slice Up Swing States With Growing Precision : NPR.