CTAM Notebook—Moving the Needle on Social TV :: CableFax Portal

Social TV, or engaging with television content on social platforms, starts with the community, according to Cox exec dir, mktg-social media Adam Naide at a panel at the CTAM Summit. But it’s crucial to promote the content—like exclusive extras for social followers or free gifts for fans—in a way that generates conversation. In other words, it’s not the place for “shameless plugs and promotions,” he said.

Cox uses the @CoxTV twitter handle to host conversations about popular shows like “Homeland,” “The Walking Dead” and “Dallas.” “As an operator, we really trying to promote this cross-channel content,” he said, via platforms like Facebook, YouTube and Pinterest.

via CTAM Notebook—Moving the Needle on Social TV :: CableFax Portal.