#DH2013 Monday Wrap [View the story "#DH2013 Monday Wrap" on Storify] [View the story "#DH2013 Monday Wrap" on Storify] #DH2013 Monday Wrap In New York, Mo Krochmal, editor of Social TV Daily.com, edits the tweets from the Digital Hollywood conference on Monday, April 29, 2013 Storified by Mo Krochmal· Tue, Apr 30 2013 15:49:28 Social TV Daily.com covers the changes that social media and technology are bringing to the TV industry. The lovely @AmberJLawson kicks off the #DHcontentsummit #DH2013 pic.twitter.com/cMhlv2scP6Digital LA Why the name JASH? $88K cheaper than the original plan of JOSH. Seriously debated naming it mexicanrecipes.com. #DHContentSummit #DH2013DHContentSummit COO of @kaboom says you need major entertainment brand IP to get your apps discovered #dh2013 instagram.com/p/YspaEDJOAS/chuckdafonk It’s important to create individual channels that tap into the voice of creators like @reggiewatts or @SarahKSilverman. #DH2013DHContentSummit Parting words from @Mickey_Meyer: IF IT DOESN’T FIT IT DOESN’T BENEFIT. Go to youtube.com/JASH and subscribe! #DH2013DHContentSummit Big theme #DH2013: fans want experiences + pay for access. Example: fans paying to be featured in @veronicamars movie nyti.ms/12K4N9ochuckdafonk Coming up: Podcast All-Stars: From the Garage to the Big Time w/ @RonnaAndBeverly, @ARIYNBF & @darrinmcafee! #DH2013DHContentSummit First off-what is podcasting? A recorded show – derivative from the radio. @jamiedenbo says it’s put out by fairies in the Internet. #DH2013DHContentSummit "Think of social as the new search" #dh2013 #enttechsummitLindsay Tredent Used to be that content existed to support advertising now content is wondering if ad support is enough to justify content creation #DH2013Joel Ordesky Criteria for a Podcast Pt.1: @LEGDigital’s @RoddySwearngin says u must have a voice/vision/idea: U cant just talk about the weather. #DH2013DHContentSummit Criteria for a Podcast Pt.2: @RonnaAndBeverly say you need 5 magic things: 3 microphones, 1 computer, 1 mixer (and a Schlep). #DH2013DHContentSummit Our panel of IFC execs! Did you know @ifcportlandia was greenlit 9 days after execs saw the pilot? Amazing! ow.ly/i/200Wm #DH2013DHContentSummit "We created the Portlandia Co-Op and let fans run our twitter and knit coozies for us. The LA Kings even joined"-Blake Calloway,IFC #dh2013Evan Greenberg "Our Geico partnership was great, but we kept showing the same branded sketch each week. We need to change it up"-Blake Calloway,IFC #dh2013Evan Greenberg What makes @ifcportlandia work? The marketing campaign was a huge success. Early on @Facebook was a vital platform engage with fans. #DH2013DHContentSummit WORLD PREMIERE! @ifcportlandia’s Emmy campaign with political mastermind @JamesCarville! ow.ly/kxEnE #putanemmyonit #DH2013DHContentSummit Lunching w/ @IFCPortlandia exec panel. Who knew It all started as a web series? #DH2013Madeline Wright Development team: We want to work with really creative people and develop a strong roster of talent (like @kumailn & @reggiewatts). #DH2013DHContentSummit 500,000 viewers per episode is the number for #ifcportlandia #DH20131Tim Street "Companies used to define themselves by distribution, now need to focus on their viewership. Platforms dont matter now"-@mikelasalle #dh2013Evan Greenberg "Maker found scale on YouTube. Therefore, the next few years we can start looking at other platforms (and adjust)"- @Glasgowphillips #dh2013Evan Greenberg "We’re doing things at Warner that would have gotten you fired on the spot for even considering it in the past"- @Lance_Sloane #dh2013Evan Greenberg "If you’re not experimenting on new platforms, then you’re not using the platforms correctly!"- @mikelasalle #dh2013Evan Greenberg Join @moisesvelez as he & our stellar panelists navigate how to best develop engagement strategies. Head to the Marina Vista Room! #DH2013DHContentSummit "One of our creators sold 1,000 shirts ($20 margin) off of one video. Not happening for everyone, but possible"- @Glasgowphillips #dh2013Evan Greenberg "At first, our content was acting to market our channel"- @Glasgowphillips Maker Studios #dh2013Evan Greenberg Different audiences exist on different social media channels so you need to ID which audience is where to target right message #DH2013Joel Ordesky "Niche content can be more valuable for advertisers who have a targets focus. Plus the viewing data is transparent!"- @brandolini789 #dh2013Evan Greenberg "I think the future is branded content across ALL platforms and we will laugh at 30 second spots in the future"- @mikelasalle #dh2013Evan Greenberg @YLSE’s creator Ruth Livier wanted to capture a particular slice of reality: the bicultural and bilingual community. #DH2013DHContentSummit Why, when multiple screens are the norm, are we still calling it "Transmedia?" #dh2013Martin Focazio #dh2013 think tank "packaging, funding, & pitching: from reality tv to web series and indie filmmaking" 4sq.com/ZMF8hUZella Panossian Having a blast at the Digital Hollywood Summit before my #comedy panel #DH2013 instagram.com/p/YtCCS1HPxR/Olga Kay Women in Comedy: Showing Everyone How it’s Done panel up next. @OlgaKay @mkwiles and @kyliesparks in the house! Can’t wait! #dh2013Madeline Wright Majority distracted by engagement not engaged. #DH2013 #secondscreen #tvmontebubbles @kitkat5656 As soon as they start saying "additional screen" instead of "2nd Screen" it will all click #DH2013Martin Focazio Need to develops apps outside iTunes and Google Play that r part of the programs not just controlled by others #DH2013montebubbles At the moment social tv just background noise because it has nothing to do with the actual show. #DH2013 #socialtv #noisemontebubbles Only value to 2nd screen is counting eyeballs #DH2013 #advertising #secondscreen #2ndscreenmontebubbles Connected TV is not working in the US, only 10-15 % usage. #DH2013 #connectedTVmontebubbles Xbox used for gaming not for other purposes #DH2013 #gaming #Xbox360montebubbles @DHContentSummit #dh2013 great panel, thanks guys! pic.twitter.com/M0GxEZG99tJorge Granier @jtoeman and the next guide application gets love from Channing Dawson as "the coolest one" while #DH2013JT White Custom Content for New Platforms w/ @thezman, @adamwescott, @jonahmatthew, @melclements, @AlphaBirdVideo’s Chase Norlin #dh2013Evan Greenberg Every unpaid project leads you to 3 paid projects~ Olga Kay @YouTube Content Creator @DHContentSummit #Dh2013 pic.twitter.com/ytAAOPqaKVLiz H. Kelly "Mobile platforms are NOT limited to short form content. I watched all of House of Cards on my tablet"-@mel_clements #dh2013Evan Greenberg "Context is king. My business is predicated on it! People spent years building fans on YouTube, you can’t do it overnight"- @thezman #dh2013Evan Greenberg Other "king" answers (panel/crowd): content, audience, data, technology, story, consumer, women (as consumers), money, transparency #dh2013Evan Greenberg @evangreenberg looks like Content is King wins round 1 at #DH2013Joel Ordesky Advertising Accountability panel @ #DH2013: Number of Facebook ‘likes’ far less important than quality of brand’s engagement w those users.Michael Pilla The new normal is access to every step of production – Digital Hollywood in Marina del Rey #dh2013Liz H. Kelly Advertising Accountability #DH2013: Growing consensus that shares/retweets of brand content are preferable metrics to like/follower counts.Michael Pilla If you’re not tweeting 10x a day, no one will even see your content – Digital Hollywood conference #Twitter #DH2013Liz H. Kelly "The Xbox is next entertainment hardware hub"-@mel_clements (Microsoft)… I’d argue Internet connected TVs. Can the Xbox be a TV? #dh2013Evan Greenberg "Advertisers are going to make shorter ads for mobile rather than repurposing what they have" – @stevbrad #dh2013Evan Greenberg 80% of 18-24 yr olds use their smartphones while watching TV. Nigel Lythgoe @AmericanIdol creator @BAFTA #DH2013montebubbles Now watching @dizzyfeet detail how he went from Pop Star origins to embracing the 2nd screen experience of #AmericanIdol. #DH2013Madeline Wright @lizhkelly Today I tweeted 10+ times during the conference and lost 5% of my followers. #Whoops #DH2013Madeline Wright Can you believe @AmericanIdol does 60 hrs of TV every season? With Nigel Lythgoe #BAFTA #DH2013.montebubbles Expect to see interactive formats @AmericanIdol with Nigel Lythgoe #BAFTA #DH2013.montebubbles When @AmericanIdol came to the US from the UK, they only packed for 3 weeks. Nigel Lythgoe #BAFTA #DH2013.montebubbles Share this:FacebookTwitterPinterestStumbleUponLinkedInEmail Apr 30 Wednesday Night’s TV Recommendations (May 1) Variety’s #enttechsummit mo April 30th, 2013 0 comments Social Media Via:
