Friday Afternoon Reads (May 17)
Three things you need to know at the end of the week — Wired on #socialtv, TV and web interfaces, digital and ads and social media.
Reports of Social TV’s Death Have Been Greatly Exaggerated
Richard Kastelein is the founder of TV Hackfest London and San Francisco responds to TechCrunch coined, ” Twitter Dominates Live TV Because Social TV Is Failing,” from Somrat Niyogi, the CEO of Miso – one of the earliest American startups in the Social TV arena.
- Read the article, via Wired
TV as the Next Frontier for DIY Website Builders
The use of second screen devices will drive the social TV experience over the next two years, according to a recent study by Gartner. While this trend will primarily influence the way advertisers interact with consumers, it may also have an interesting impact on website creation.
- Read the article, via thewir.com
STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.
- Read the article, via AllFacebook
