Friday’s Social TV Must-Reads (Feb. 1)
(VIDEO) Highlight from 30 Rock finale
We said goodbye last night to 30 Rock and, in our world, it was a really big deal. Trendrr says, not so much, as the show came in No. 6 for the night in buzz, by its measurements.
This week in the ratings, Idol buoyed Fox on Wednesday night and The Americans scored a great debut on FX.
In financials, set maker Sharp had a good quarter, and Samsung’s Lee Kun-hee got good news in court, while his relatives didn’t. Apple may get HBO content on its Apple TV product, according to reports.
There’s so much more, so click the link and read our daily news roundup for Social TV industry pros!
Social TV Daily publishes a daily roundup of news articles from across the Internet. Excerpts are drawn from the content and full URLs are included.
TV Highlights
- What’s on TV?
Other than that game thing on Sunday, what else?
Read the article, via Tampa Bay.com http://www.tampabay.com/features/media/on-tv-this-weekend-feb-1-3/1273089
- Goodbye to ‘30 Rock,’ an animated GIF tribute via Celebuzz blog
Read the article, via Celebuzz http://www.celebuzz.com/2013-02-01/30-rock-series-finale-recap-and-excuse-us-as-we-react-via-animated-gifs/
TV Ratings
- Steady ‘Idol’ Leads, ‘Neighbors’ and ‘Suburgatory’ Dip After Repeats
American Idol brought Fox a win on Wednesday night. The two-hour auditions show averaged a 5.4 rating with adults 18-49 and 15.6 million viewers.
Read the article, via THR http://www.hollywoodreporter.com/live-feed/tv-ratings-steady-idol-leads-417119
- ‘The Americans’ Debuts
3.2 million total viewers tuned in to watch Keri Russell and Matthew Rhys pose as a happily married U.S. couple, with half of those numbers fitting snugly into the coveted 18-49-year old demographic. The former figure topped the series opener of American Horror Story, while the latter bested the Sons of Anarchy.
Read the article http://www.tvfanatic.com/2013/01/the-americans-ratings-red-white-and-wa-hoo/
Second Screen
The 6 Best Apps to Watch TV With
Techlicious comes up with: GetGlue, Shazam, IntoNow, Quips, Zeebox and Viggle. What’s your list?
Read the article, http://www.techlicious.com/guide/the-6-best-apps-to-watch-tv-with/
Hardware, Sets
Sharp manages an operating profit in Q3, but forecast remains cloudy
The top manufacturer of 60-inch and above HDTVs in 2012 turned a profit for the October to December quarter of 2.6 billion yen ($28.5 million) — more than analysts had predicted — despite still recording a net loss of $398 million.
Read the article, http://www.engadget.com/2013/02/01/sharp-manages-an-operating-profit-in-q3-but-forecast-remains-cl/
People
- Samsung’s Lee keeps stake sought by family
Samsung Electronics Co chairman Lee Kun-hee will retain control of Asia’s biggest consumer electronics maker after a court rejected relatives’ bids for a 4.1 trillion won (US$3.7 billion) stake in the group.
Read the article, Bloomberg, via Taipei Times, http://www.taipeitimes.com/News/biz/archives/2013/02/02/2003554000
- ‘The Walking Dead’s’ Glen Mazzara on leaving after Season 3
“When people involved with the show are looking at the long-term plan, you know, they want something different. And what those differences are, you’d have to ask AMC.” — Glen Mazzara, TWD showrunner.
Read the article, http://www.hypable.com/2013/01/31/the-walking-deads-glen-mazzara-on-leaving-after-season-three/
- Q&A with ‘Vampire Diaries’ EP Julie Plec
The Vampire Diaries‘ exec producer Julie Plec tells EW how she went from TV fan to showrunner and other stories.
Read the article, http://insidetv.ew.com/2013/01/31/vampire-diaries-julie-plec-interview/
Content
Apple TV Said to Start Carrying HBO App Later This Year
Cable and satellite subscribers who pay for HBO will be able to watch more than 600 hours of films and television shows on Apple TV, said the people, who asked not to be identified because the talks are private.
Read the article, via Bloomberg http://www.bloomberg.com/news/2013-01-31/apple-tv-said-to-start-carrying-hbo-shows-later-this-year.html
Advertising
Super Bowl XLVII: Ready for some football ads?
Via CBS, Key numbers that are driving Super Bowl advertising.
Read the article, http://www.cbsnews.com/8301-505123_162-57566944/super-bowl-xlvii-ready-for-some-football-ads/
Targeted TV Ads, the Holy Grail
“The irony, after so many years, is that the online ad world never really got to the adult table of advertising,” said Dave Morgan, who founded Tacoda, one of the earliest behavioral targeting companies and Real Media, an early ad network. The problem, he says, is that so many tech companies were looking to provide the perfect way to deliver television ads and they let that get in the way of providing a better way.
Read the article, http://blogs.wsj.com/venturecapital/2013/01/31/targeted-tv-ads-closer-to-reality-entrepreneurs-say/
Release
Adap.tv Launches Industry’s First Certified Viewability For Video Advertising
Adap.tv on Friday announced a new service, Certified Viewability – an industry-first feature that independently verifies the viewability of video ads in real-time and blocks impressions that do not appear to the user.
Read the article, http://prwire.com.au/pr/34744/adap-tv-launches-industry-s-first-certified-viewability-for-video-advertising
Latin Market
- Being Latino launches DigiBunch, Latino viral video production and distribution platform
The first and only Hispanic Market viral video production and distribution service, DigiBunch.
Read the release, http://www.hispanicprblog.com/multicultural-media-news/being-latino-launches-digibunch.html
- Lucio Grimaldi promoted to VP Latin America at Publicitas
From executive director to VP, will media owners and advertising clients in the Latin American markets and lead the expansion of Publicitas operations in the region. Grimaldi will also be in charge of Publicitas U.S. Hispanic efforts
Read the article, http://www.portada-online.com/2013/01/30/lucio-grimaldi-promoted-to-vp-latin-america-at-publicitas/#.UQvymCdZXLU
Social TV Daily publishes a daily roundup of news articles from across the Internet. Excerpts are drawn from the content and full URLs are included.
