Global digital TV penetration passes 50% | IP&TV News
The total number of TV households worldwide is expected to reach 1.502bn in 2016 (+9.4% in five years), with cable expected to remain the chief access channel, although it will gradually lose ground to satellite and IPTV, which will account for 30% and 7.3% respectively by 2016.
Terrestrial TV is expected to continue its decline and top to the number three spot by 2016, with a roughly 26% share of the global market.
Meanwhile, the development of hybrid solutions that combine live programming on broadcast networks (terrestrial and DTH) with over-the-top (OTT) video services is expected to be a key variable in how people watch TV in future.
Oct
5
