MediaPost Publications Future Of TV Looks Bright Thanks To Social Media 10/03/2012

Last year, legendary adman John Hegarty offered a British reporter a compelling guide for making TV ads resonate in today’s media world: “Super Bowl to super-social.” Use TV as the platform to widely distribute a spectacular spot and watch commentary (hopefully positive) cascade through Twitter, while YouTube views keep climbing.

At least for now, that strategy seems to comprise much of TV’s future. Of course, easier said than done since social media reaction can be wildly unpredictable.

via MediaPost Publications Future Of TV Looks Bright Thanks To Social Media 10/03/2012.