Memorial Day Weekend Social TV Must-Reads (May 24)
We would like to wish you a very safe and happy Memorial Day weekend. Please join us next week in Los Angeles as we cover the first Sports Social TV Summit on May 29.
Today, catch our daily roundup of must-read Social TV stories:
- Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting
- This Is Twitter’s New TV Ad Product
- Behind Twitter’s Savvy Embrace of TV
- Tons O’ Marathons: A Huge Guide To This Weekend’s TV
- TV Broadcasters Launch Aereokiller Lawsuit in Washington
- At Cannes’ Movie Palace, Talk Of TV’s Rise
- One Direction Sweeps Awards For Most Popular Social Media Stars
- TV Ratings: May Sweep Ends With Three-Way Tie
- Kansas City Royals TV Graphic Gets More Things Wrong Than Right
- Multiplatform World: TV Everywhere Complexities Remain Daunting
- Atresmedia Launches New Second-Screen Application
- Jim Williams: Second-Screen Options Draw U.S. Open to ESPN Deal
Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting edge “video fingerprinting” technology. Via a data dashboard, digital marketers can see in real time when their spots air and what resulting tweet activity occurs about either the brand or TV show.
- Read the article, via Adweek
This Is Twitter’s New TV Ad Product
Twitter chief revenue officer and MIT Media Lab Cognitive Machines director Deb Roy launched a new TV ad targeting platform for Twitter advertisers yesterdat. The concept is simple: Advertisers run TV ad campaigns and Twitter promoted tweets simultaneously, and then – via Twitter TV Ad Targeting – consumers on Twitter are targeted with promoted tweets.
- Read the article, via Business Insider
Behind Twitter’s Savvy Embrace of TV
Internet companies for the past decade plus have looked at TV with a mix of envy and disdain. The envy springs from the $120 billion the TV industry rakes in annually, a number that reliably climbs even as Internet execs scream hysterically with their Mary Meeker time-spent slides in hand.
- Read the article, via Digiday
Tons O’ Marathons: A Huge Guide To This Weekend’s TV
Cartoon Network is airing an ‘Adventure Time’ marathon this weekend. (Photo: Cartoon Network) Memorial Day weekend is upon us, and you know what that means: oodles of TV marathons! Once again, our pals at TV Tango have rounded up nearly every TV marathon/special event happening over the next several days.
- Read the article, via USA Today
TV Broadcasters Launch Aereokiller Lawsuit in Washington
Television broadcasters are taking the fight over unauthorized streaming to the nation’s capital. On Thursday night, Fox, NBCU, Disney/ABC, Allbritton Communications and Telemundo filed a copyright infringement lawsuit against Alki David’s TV digital distribution services in Washington D.C. federal court. The complaint (read in full here) seeks to restrain Aereokiller and FilmOn.TV from retransmitting local TV programming online.
- Read the article, via THR
At Cannes’ Movie Palace, Talk Of TV’s Rise
CANNES, France (AP) – The annual Cannes festival on the French Riviera is the grandest platform in the world for the highest ambitions of film, a place where the art form is worshipped with wild passion and adoring reverence. Movies are projected pristinely in regal theaters, where they’re greeted by the world’s cinephiles with feverish excitement.
- Read the article, via NPR
One Direction Sweeps Awards For Most Popular Social Media Stars
Credit: Reuters/Dylan Martinez British pop band One Direction perform during the BRIT Awards, celebrating British pop music, at the O2 Arena in London February 20, 2013. One Direction was named most popular music group, most popular UK musicians, most popular in the UK, and most popular in west Europe, at the Social Star Awards, but did not show up to collect their prizes, sending their thanks by videolink.
- Read the article, via Reuters
TV Ratings: May Sweep Ends With Three-Way Tie
Season-long victor CBS shares its May sweep win with ABC and Fox. The three networks finished the competitive month averaging a 1.8 rating among adults 18-49. All three of the networks were down from the same period last year, with Fox losing the most (25 percent) — and fourth place NBC managed to post some growth with a 1.7 rating in the final rankings, making for an exceptionally even spread.
- Read the article, via THR
Kansas City Royals TV Graphic Gets More Things Wrong Than Right
The following graphic appeared during Thursday night’s Kansas City Royals game. It contains six errors. See if you can find them all. The errors, in no particular order: 1. Bryce Hunter plays for the Washington Nationals, not the Detroit Tigers. 2. Matt Jones plays for the New York Mets, not the Baltimore Orioles.
Read the article, via USA Today
Multiplatform World: TV Everywhere Complexities Remain Daunting
Early on, TV Everywhere systems were essentially bolted onto the legacy platforms. That was okay for the early phases of deployment, but operators must now strive to build back office systems and workflows that can handle the load and merge with the existing systems, panelists said here Thursday at the Multichannel News/B&C “TV in a Multiplatform World” conference.
- Read the article, via Multichannel
Atresmedia Launches New Second-Screen Application
Atresmedia launches new second-screen application Juan Fernandez Gonzalez | 24-05-2013 Spain´s Atresmedia has released Atresmedia Conecta, a new version of ANT3.0, the second-screen application which connects viewers with the group’s programmes through social network sites. The app enables users to interact with a programme while it´s being broadcast.
- Read the article, via Rapid TV News
Jim Williams: Second-Screen Options Draw U.S. Open to ESPN Deal
On Thursday, the USTA announced a new 11-year multiplatform broadcast deal with ESPN. The deal will start in 2015 and will make the network the exclusive home of all U.S. Open tennis tournament coverage. CBS has broadcast the U.S. Open every year since 1968; its current deal expires after the 2014 tournament.
- Read the article, via Washington Examiner
