Monday Morning Readings (May 13)
Three things you need to know this morning: Barbara Walters retiring, Twitter and Ratings, and Upfronts.
Barbara Walters to retire from TV journalism
Barbara Walters is saying goodbye to TV journalism. After more than half a century in the industry, the veteran ABC News anchor plans to retire next summer, ABC announced Sunday night. Walters, 83, is set to make it official Monday morning on “The View.”
Read the article, via LA Times
#Ratings: How Twitter data could drive viewing figures
“I used to wander round Shepherd’s Bush, looking in people’s windows, particularly people in basement flats, to see whether or not anyone was watching”. Things have changed a lot since Richard Curtis wrote the first series of Blackadder. Audience data has been a key part of that change.
- Read the article, via The Guardian (UK)
U.S. broadcast TV ratings slide pressures ad rates at upfronts
Uncreased competition will force ABC, CBS, Fox and NBC to settle for their lowest average rate hikes in three years during the “upfront” selling season, Wall Street analysts say.
- Read the article, via Reuters
