Monday Must-Reads
Every day, we plow through hundreds of links to find fresh articles for social TV professionals. We post at noon in New York. Share these and let us know what you think on Twitter, where we are @SocialTVDaily. Click the link!
Nielsen Study Shows People Using Twitter While Watching TV, Going To The Bathroom
The Nielsen company said that one in three people using Twitter in June sent messages at some point about the content of television shows, an increase of 27 percent from only five months earlier. And that was before the Olympics, which was probably the first big event to illustrate the extent of second screen usage.
“Twitter has become the second screen experience for television,” said Deirdre Bannon, vice president of social media at Nielsen.
Read the article, by AP, via HuffPo http://www.huffingtonpost.com/2012/12/03/nielsen-study-twitter_n_2230571.html
Industry Watchdog Audits Rentrak, First Step Toward TV Ratings Accreditation
Nielsen TV ratings rival Rentrak this morning said the Media Rating Council has begun auditing its two main TV ratings services – TV Essentials and StationView Essentials – a first step toward industry accreditation.
Read the article, http://www.mediapost.com/publications/article/188330/industry-watchdog-audits-rentrak-first-step-towar.html#axzz2E0XqGDsl
Monday’s TV Highlights
Tonight’s television begins with a look back at the Top 40 of 2012 (music edition), the long-awaited return of Hoarders, a new holiday special courtesy of Blake Shelton, and the series finale of American Chopper.
Read the article http://www.tvlatest.com/article/3433/Monday+TV%3A+Top+40+of+2012,+Hoarders,+Blake+Shelton’s+Not-So-Family+Christmas,+American+Chopper
Bob Costas gun control speech: Twitter takes aim Costas gun riff
NBC broadcaster Bob Costas on Twitter offered support for gun control on a “Sunday Night Football” halftime segment on the broadcast of the Dallas Cowboys-Philadelphia Eagles game. Costas’s comments came a day after a Kansas City Chiefs football player killed himself after apparently shooting the mother of his child.
Read the article http://www.politico.com/story/2012/12/bob-costas-gun-control-speech-twitter-takes-aim-costas-gun-riff-84507.html?hp=r16
TV’s Future: The Broadcast Empire Strikes Back
Although broadcast signals still reach almost every American home, fewer than 20 percent depend on them for entertainment. More households now have Internet connections and mobile phones than own HDTV sets. And most of us who do watch television aren’t satisfied with only the scheduled programs we get over the air. So we buy subscriptions to cable or satellite services, stream movies online, play Blu-ray discs, download games on tablets and smartphones, browse videos on YouTube, share them on Facebook, and talk about them on Twitter.
As the modern media cornucopia grows ever more bountiful, some people have inevitably begun to ask: Do we really need—or even want—broadcasting anymore?
Read the article http://spectrum.ieee.org/consumer-electronics/audiovideo/tvs-future-the-broadcast-empire-strikes-back
News Corp. Details Proposed Separation Of Businesses; Entertainment Company To Be Called Fox Group; The Daily To Cease
Changes at News Corp., all in one place.
http://www.deadline.com/2012/12/news-corp-reveals-details-of-proposed-separation-of-businesses/
Tuning in to TV: McFarlane gives students a chance to be on Oscars
Oscars host Seth MacFarlane is inviting college students to join him onstage at the Academy Awards.
The “Family Guy” creator made a surprise appearance at UCLA to announce a contest sponsored by the Academy of Motion Picture Arts and Sciences and mtvU that will allow winning college students to appear on the Feb. 24 Oscars telecast.
The contest invites students to submit videos on the academy’s Facebook page describing how they’ll contribute to the future of film. At least six winners will serve as trophy carriers on the Oscars show, replacing the leggy models who usually perform the duties.
Read the article http://www.washingtontimes.com/news/2012/dec/2/tuning-in-to-tv-mcfarlane-gives-students-a-chance-/
Ford launches TV, print ad blitz to revive Lincoln sales
The campaign, which launches Monday, features a 60-second TV commercial that opens with an image of an actor playing Abraham Lincoln, the U.S. president after whom the brand is named.
Read the article http://www.reuters.com/article/2012/12/03/us-ford-lincoln-idUSBRE8B20PB20121203
Lincoln’s ‘Social’ Super Bowl Spot; New Branding Strategy
Lincoln has purchased a Super Bowl XLVII spot—its first-ever commercial during the big game—that its marketing brass says will be “extremely social.”
Reps for the Ford Motor Company have been tight-lipped regarding additional details, but a few other major developments were revealed during a press junket in New York on Friday—including a dedicated in-house agency called HudsonRouge and a 60-second commercial—separate from the Super Bowl ad—that will begin airing tonight.
Read the article http://www.adweek.com/news/advertising-branding/lincolns-social-super-bowl-spot-new-branding-strategy-145653
Local News
Central Florida TV ratings race: Tighter than ever
“News is available constantly from an increasing number of outlets,” Dennis Welsh, general manager of WOFL-Channel 35, said. “With the emergence of social media platforms such as Twitter and Facebook, there is an increasing need from local TV stations to report the news faster and fresher.”
RELEASES
New York, NY (PRWEB) December 03, 2012
Experts from Bluefin, Discovery Communications, Ignited and MTV Networks will share bleeding edge social tactics, strategies, do’s and dont’s at the December 13 webinar, “Social Media 3.0 for TV Programmers: Beyond Facebook and Twitter.” Hosted by Cynopsis, this interactive virtual workshop will provide insights and tactics on how to leverage social media and other digital platforms to increase engagement and calculate ROI of users.
Read the release, via PR Web http://bit.ly/11GpRNa
Sports
CBS SEC title game overnight rating: Big TV box office
The big rating for what amounted to a national semifinal in college football Saturday adds more evidence that the Alabama-Notre Dame title game will be a ratings blockbuster.
Read the article http://www.usatoday.com/story/sports/ncaaf/sec/2012/12/02/sec-championship-tv-rating-alabama-georgia-cbs/1740755/
Is it social media, or have coaches gone wild?
Is this rash of incidents a case of coaches gone wild? Or is it simply the byproduct of a social-media generation that values Twitter followers more than hard work.
Read the article http://www.heraldnet.com/article/20121202/SPORTS/712029876/1004
Fans take to social media, reacting to Holtz’s departure
When news broke Sunday afternoon that USF football coach Skip Holtz had been fired, students and fans took to the Internet.
Reports broke online a few hours before the official announcement was made at a press conference at 4 p.m., with much of the student reaction coming from Twitter and Facebook.
Read the article http://www.usforacle.com/fans-take-to-social-media-reacting-to-holtz-s-departure-1.2799836#.ULzNGORJMlo
LaTech won’t be going bowling, but claims it did not turn down invite
Sunday night when bowl announcements were coming out by the minute, LaTech announced on Twitter that it would not be going to a bowl game even with a 9-3 record.
But it wasn’t just that the Bulldogs, a one-time BCS buster contender, weren’t going bowling. It was that they weren’t selected. Or, so said Associate Media Relations Director Patrick Walsh.
Read the article http://collegefootballtalk.nbcsports.com/2012/12/03/latech-wont-be-going-bowling-but-claims-it-did-not-turn-down-invite/
