Shaquille O’Neal is one of two finalists for entertainer of the year in the Sports Social TV Awards that will be presented on May 29 in Los Angeles. The Smart Planet website today takes a look at O’Neal and how he uses social media as our top story in our mid-day roundup of must-read Social TV articles.
The Soft Power of Shaquille O’Neal
When Amy Jo Martin started Digital Royalty, her social media marketing company, in 2009, she had one goal: take the “soft power” influence of professional star athletes – their unshakable hold on their fans’ emotions – and turn it into hard cash. Over the past several years, the idea of soft power has gained currency with political theorists.
- Read the article via Smart Planet
Dijit’s Personal TV Guide Targets the Web
Dijit’s personalized platform, which competes with second-screen guides from the likes of GetGlue and TV Guide Digital that also use social networking elements, creates individual “entertainment taste profiles” that helps users discover content from various video sources.
- Read the article via Multichannel.com
Stand-Alone Social and Digital Agencies Disappear in 10 years: Survey
Almost nine-tenths believe social media is channel that all marketing practitioners should use and that it is not a ‘stand-alone’…
- Read the article via The Drum
NBC’s $800M Ad Haul for 2014 Winter Games Might not Include A-B InBev
NBC Universal is projecting an $800 million-plus advertising haul for the 2014 Winter Olympics, said Seth Winter, exec VP-sales and marketing for NBC Sports Group. But that record projection for winter games coverage might have to count out traditional sponsor Anheuser-Busch InBev, which has indicated it can better connect with consumers through non-traditional means.
- Read the article via Ad Age
Cable is Dominant Force across TV, Internet, Social, Mobile Screens: CAB Study
“While there has been a perception that cable brands were well-followed on the Internet, mobile and social media, our ability to quantify their collective size per screen and on combined screens has been a real eye-opener among our customers,” said CAB CEO and president Sean Cunningham in a statement.
- Read the article via Multichannel
(RELEASE) Fantasy Football-Style App for Reality TV
WhoStays.com and WhoStays iOS App Allow Reality TV Fans to Use a Second Screen to Compete with Friends by Earning Points When Predicting Show Winners DENVER, May 20, 2013 /PRNewswire/ — A new website and app are the first to allow viewers of elimination-based reality TV shows to compete with friends by earning points when predicting show winners, similar to fantasy football.
- Read the article via PR Newswire
The Potential of Addressable TV Advertising
Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered? Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.
- Read the article via EConsultancy
USA Today Takes Its Ad Meter Beyond the Super Bowl
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad.
- Read the article via Ad Week
Yahoo Partners with Twitter to Intro Tweets into Newsfeed
Move sees CEO Marissa Mayer confirms Twitter as a major source of news and information.
- Read the article via Business Spectator
UK Fans Can Choose from 20 Camera Angles on Sky Sports iPad App
It’s not long now until Bayern Munich and Borussia Dortmund lock horns and stake their claim to be the best football club in Europe. Saturday evening’s Champions League final at London’s Wembley Stadium has all the makings of a classic, and UK satellite broadcaster BSkyB has introduced an interesting new feature to one of its iPad apps that lets viewers take control of the action.
- Read the article, via The NextWeb