NFL Referee Lockout’s Unexpected Beneficiary: Buffalo Wild Wings – Advertising Age

Buffalo Wild Wings saw a big leap in brand mentions on Twitter last week, but not because of the TV spots it’s introduced this year, according to the latest installment of our weekly Brand Chatter Chart, built with data from our editorial partner Bluefin Labs. Instead Buffalo Wild Wings turned out to be an unexpected beneficiary of all the griping about substitute referees in the NFL, who reminded fans of old Buffalo Wild Wings spots in which officials send games into overtime with willfully bad calls (so patrons can watch TV at the restaurant longer).

via Advertising Age.