Nielsen: Women Watch More TV Than Men, But Connected Games Consoles Are Changing That | TechCrunch

Nielsen’s research indicates that although women spend almost 40 minutes more than men every day watching straight television — 4 hours, 11 minutes for women; 3 hours 34 minutes for men — men are actually spending more than twice as much time as women using gaming consoles — specifically 48 minutes compared to 22 minutes each day. Add that usage to TV time, and the gap between how much men and women actually spend in front of the screen narrows — although women are still ahead of men in TV screen time, by a space of 11 minutes.

via Nielsen: Women Watch More TV Than Men, But Connected Games Consoles Are Changing That | TechCrunch.