Notable Gatherings this week in Social TV

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Click the link to read about this week’s notable gatherings.

Digiday Video Conference

  • November 13, 2012 at 11:00 AM – 6:00 PM
  • Intercontinental Times Square, New York, NY, New York
  • This event requires registration: http://www.digidayvideo.com/

The Multi-Screen Paradigm: Online video used to be thought of as TV’s kid brother, but digital video has had a growth spurt. Over 70 percent of the U.S. Web audience is watching online video, brands continue to be enamored by it and ad spending has increased. Despite this, brands, publishers and agencies are still grappling with the challenges of incorporating video as part of their overall marketing strategy. Digiday Video Conference will explore how the explosion of multiple distribution channels has shaken up existing business models and opened the door to new ones. Join us on November 13 as we discuss the current and future market — and what it means for you!

Event Organizer: Kristin Kovacich (Marketing Coordinations Manager at Digiday)

Digital Aptitude TV: 7 Great Viral Marketing Campaigns

Episode 2 of Digital Aptitude TV is less than four weeks away! Be sure to tune in on November 14th as we analyze seven viral marketing campaigns and show you why they went viral, their process, and how you can produce similar results for your own business.

Event Organizer: Zeke Camusio (CEO of DigitalAptitude.com)

How Traditional Media Companies are Becoming Digital First

  • November 14, 2012 at 6:30 PM – 9:30 PM
  • Georgia Tech Global Learning Center

This event requires registration: http://www.atlantaima.org/events-calendar/icalrepeat.detail/2012/11/14/76/10/NTU2ODcxMzUxN2MyMjQ0MjNlOGJlMGMyOTMyYmI2ZDU=/aima-monthly-meeting-how-traditional-media-companies-are-becoming-digital-first.html

Traditional Media companies are seeing how digital is shaping the future of the media industry. There are multiple companies embracing this strategy: from The Weather Channel leading with mobile to Turner/CNN purchasing Zite and Bleacher Report. Gannett recently made an investment locally with the purchase of Blinq media while Clear Channel is focused on the future of digital radio with I Heart Radio.

AiMA and ABAC have teamed up to deliver an exclusive event which showcases how traditional media companies are extending their reach in the Digital space. Panelists from some of the country’s largest media companies will discuss how the TV / Radio industry has embraced digital convergence. These companies know the importance of keeping their content relevant and accessible across digital platforms and use social media to grow the brands. We will also discuss the movement into social television and how the water cooler conversations have moved into a conversation online in real time.

Moderator: Nicola Smith (@Nicola_smith22), Vice President, Innovation; Engauge
Panelists:
Lisa Willett (@giovanl) -Vice President, Digital Sales, ABC National TV Sales
Owen Grover-Senior VP iHeartRadio Network/ Clear Channel.
Rachel Parent – Director of Consumer Marketing, Cartoon Network
Simeon Spearman, Senior Specialist, Innovation & Emerging Media at Moxie

Location: Georgia Tech Global Learning Center, 84 Fifth Street, Atlanta, GA 30308

Event Organizer: Tracie-Ruth Kriete, MSM (VP of Marketing for Atlanta Interactive Marketing Association)

Touching Lives TV Award Show and Musical Showcase

  • November 15, 2012 at 7:30 PM – 10:30 PM
  • Woman’s Club of Hollywood, Los Angeles
  • This event requires registration: http://touchinglivestv.com

Have you ever….
Or do you want to be a part of a new award that may become as big as the Emmys, the Grammys or even the Oscars? Here is your chance to attend the 1st annual Touching Lives TV Award Show!
This TV program, Touching Lives is the brainchild of Kathy Bee who wanted to give recognition to those people who are giving of themselves to help humanity in those quiet ways. To kick-off the revamping of Touching Lives TV Show, Kathy and The Touching Lives Advisory Board are presenting ten of these special people the Touching Lives “People Helping People” Award.

Entertainment includes a new opening song by Rosey Grier and the new musical “The Tin Can Showcase”.

http://www.TouchingLivestv.com/TICKETS.html

2012 Future of Television Forum

  • November 16, 2012 at 8:30 AM – 7:00 PM
  • Museum of Jewish Heritage, NYC
  • This event requires registration: http://dmwvideo.com

2012 Future of Television Forum, now in its 11th year, is giving TV and online video content creators, tech innovators, CE-companies, distributors, social media, marketers and entrepreneurs the opportunity to discuss the new business landscape on panels as well demo their programming, new advertising platforms, TV tech innovations as well as devices in front of this audience of top digital media executives, investors, analysts, press and media buyers.

Event Organizer: Joakim “Jay” Baage (VP of Content and Biz Dev at Digital Media Wire, Founder of Viking Digital Media)

http://lanyrd.com/2012/future-human-small-tv/

 

Nov 12
mo November 12th, 2012 0 comments Social Media
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