Olympics clocks huge ratings while The Trashing of NBC becomes a popular sport – The TV Column – The Washington Post
If NBC aired all Olympic events live, viewers in the United States would have to get up at 3:30 a.m. on the East Coast to watch women’s doubles badminton, and 5 a.m. to watch men’s 100-meter freestyle swimming, and call in sick to watch women’s team artistic gymnastics at 11:30 a.m. this week on Tuesday.
“People aren’t going to get up that early for 16 consecutive days, and people can’t watch that much [TV] at work,” acknowledged a scholar at a competing network.
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