Our Tuesday Afternoon Readings in Social, TV
We scroll through a lot of links and share the best with you, right here, every day around noon. Take a quick read and tell us what you think on Twitter, where we are @socialtvdaily:
Why Newsfeed GRPs Will Become A Standard Way to Measure Marketing ROI
In a converged media world, brands need comparable measures that transcend one media and address all – and that measure increasingly looks and sounds like online gross rating points (GRPs) hailing from TV, but with an interesting new twist to it – as opposed to its TV cousin, online GRPs aim to measure the actual reach of its intended ad messages.
NBC Moves to Shake Up ‘Today’ Leadership
NBC is completing a plan to change the leadership at the “Today” show, the longtime first-place morning show that slid to second place this year during the controversial removal of Ann Curry.
Alexandra Wallace, a senior vice president of NBC News, will be the new executive in charge of all four hours of the highly profitable “Today,” according to people at the network who described the plan on condition of anonymity because it had not been announced.
Budging advertising’s organisational culture (Guardian UK)
By Craig Mawdsley, head of planning, AMV BBDO.
Clients and agencies need to restructure their businesses to handle the age of everything connected and always-on, and the age of two-way conversation
We are creating experiences, not messages. The cultural values of broadcast – ie “telling” people things – are becoming less and less useful, largely because messages are painfully hard to integrate across different media. Any media based on interaction and engagement doesn’t function particularly well when it becomes a controlled monologue.
Portland Trail Blazers Launch “Social TV” iPhone app using Xamarin
(Press Release)
The NBA Portland Trail Blazers launched Trail Blazers Mobile just in time for the NBA season, with the goal of deepening fan engagement before, during and after games. At game time, the app delivers experiences tailored to the fan’s location. Fans watching the game, either at home or in the arena, can “check in” to win tickets and autographed gear. Fans on the go can get live, play-by-play updates. And fans watching the live TV game can chat with other fans, using the app and their device as a “second-screen” social experience that augments live TV viewing. Between games, fans can buy tickets, access game schedules, news and blog feeds, and live stream Trail Blazers.TV shows.
The new project, called Connected Sports Ventures, aimed to address the way we consume sports media content, leveraging the new popularity of “second screen experiences” to connect the realtime chatter of social media with the action happening on the big screen. After releasing their first two apps this summer, RumbleTV Baseball and RumbleTV Football, Glickman and company have since added some coin to their coffers to expand into the other major sports.
According to SEC docs filed this weekend, Connected Sports Ventures has raised $4.3 million in outside funding, led by Rich Levandov of Avalon Ventures.
Internet boosting TV consumption (international)
The bulk of South African consumers continue to watch television as and when it’s broadcast, but there is growing demand not only for on-demand content but also for the ability to consume it anywhere.
Also, a growing number of consumers worldwide are using their phones or tablets while watching TV, something that brands and broadcasters alike ought to leverage.
These are just some of the findings of a report entitled “The Rise of the TV Everywhere Audience”, which was commissioned by Discovery Networks. The report, compiled by Future Foundation, surveyed consumers in 10 markets, including Bulgaria, Poland, Russia, South Africa and the United Arab Emirates.
At Mao-style conclave, China embraces Twitter age
BEIJING (AP) – During China’s last party congress, the cadres in charge of the world’s most populous nation didn’t know a hashtag from a hyperlink. But five years on, there’s a new message from Beijing: The political transition will be microblogged.
Party officials have this fall embraced social media with unprecedented enthusiasm, hoping it can help guide public opinion and stir up excitement about the staid and scripted party meeting taking place this week in Beijing that kicks off a transition to a new, younger set of top leaders.
Dozens of the more than 2,000 party delegates, among them Chairman Mao’s grandson, are using social media to wax rhapsodic about China’s rise and Party General Secretary Hu Jintao’s live 90-minute reading of highlights from this year’s party work report. Typical posts include pictures of grinning delegates on Tiananmen Square and mobile snapshots of poinsettia arrangements and chandeliers from inside the Great Hall of the People, where the congress is meeting.
Why Chinese People Are Getting Sick of Chinese Social Media
While Weibo can on occasion help incite real change, even on the streets, the sheer number of injustices that flash almost daily across Chinese Web users’ respective feeds means that citizens, armed with social media alone, simply do not have the power to combat even a small portion of them. As a result, some measure of ennui and resignation has begun to set in. In late October, online personality Zuoye Ben, a pseudonymous Weibo user known for original and often critical views, gave voice to a growing feeling of fatigue among social media users. In a post commemorating three years of using the Weibo service, Zuoye Ben concluded that “Weibo has not changed China, it has just changed you and me: I have gradually got used to being cold and indifferent, just like you have slowly got tired of Weibo.” These words have been re-posted over [30,000] times and have garnered over [10,000] comments.
Perth’s Terrace Hotel to host Social Media Sleepover
The Terrace Hotel in Perth, is celebrating its opening by hosting a Social Media Sleepover, where key social media influencers will be invited to spend the night and document their experiences online.
The Sleepover will take place on 24 November at the hotel, located at the top end of St Georges Terrace, with invited guests encouraged to use the hashtag#SocMedSleepover when Tweeting, Facebooking or Instagraming their experiences and feedback.
Jason Biggs defends tweeting ways
NEW YORK (AP) – Jason Biggs is brushing off criticism he received during the recent election season for vulgar tweets that referenced the wives of both Republican Mitt Romney and his running mate in the presidential race, Paul Ryan.
The “American Pie” star took heat for off-color comments posted to his Twitter feed at the time of the Republican National Convention in August. The outpouring of criticism from parents groups, pundits and others led Nickelodeon to issue an apology for the actor’s comments on the social media website. Biggs is providing one of the voices in the cable TV station’s new animated series “Teenage Mutant Ninja Turtles.”
“I made a political tweet, so I got a little bit of heat from the right,” he said.
With elections over, Biggs says he’s moving on.
Netflix Users Watch Less Regular TV: Nielsen
Netflix subscribers watch 11% fewer minutes of television per day than nonsubscribers — and their Internet video usage is a commensurately bigger chunk of their media diet, according to Nielsen.
In the second quarter of 2012, Netflix users watched an average of 246 minutes of TV per day, plus 41 minutes on video game consoles, 22 minutes on Blu-ray Disc players and 12 minutes on other streaming platforms.
That’s compared with 276 minutes of TV for non-Netflix users, 26 minutes on game consoles, 14 minutes on Blu-ray players and four minutes on other platforms, according to Nielsen’s Cross-Platform Report for Q2 2012.
University Athletics Struggle with Second Screen Concept
But what if you were a reporter officially covering the game? If you are court side at the University of Washington, you will need to keep track of just how much you’re tweeting out or you run the risk of getting your credentials revoked.
Tacoma News Tribune reporter, Todd Dybas, found this out the hard way over the weekend. UW reprimanded the reporter for violating their live coverage policy by posting too many game updates on Twitter during Sunday’s game with Loyola.
Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies
A review from the virtual side of the Ad:tech conference in New York last week.
