Super Bowl XLVII on Facebook – Facebook Newsroom
Look at the ads dominating the Facebook conversation well into the game on Sunday night (via Facebook)
As of 10:20 PM ET:
1. 49ers
2. Let’s Go
3. Come On
4. We Got a Game
5. Read more
Users Can Bypass EdgeRank, Opt-In To See All Facebook Page Posts – AllFacebook
This has huge implications for brands and organizations using Facebook Pages. If true, this will allow users the option to get all notifications from a Facebook Page, bypassing Facebook’s EdgeRank algorithm, which only exposes Page posts to, maybe, 15 percent of “likes.”
Surprises us and answers one of the largest obstacles to using Facebook Pages. Read more
Heard on the Street: Facebook Gives a Gift to Investors – WSJ.com
The biggest question: What to pay for this potential? At $19 on Friday, Facebook shares are half off their IPO price—and look like a bargain.
Back out that cash on Facebook’s balance sheet and factor in the restricted shares and options held by employees, and the company sports an enterprise value around $42 billion. Read more
Facebook’s algorithm changes make engagement all the more important | The Wall Blog
The output of this algorithm is what determines how likely any post, or piece of content is to appear in a user’s newsfeed. More than a quarter of all time spent on Facebook is on the Newsfeed, so getting visibility here is key forbrands to make their voice stand out against the background hubbub of Facebook. Read more
‘Gallery Girls’ social strategy taps Instagram, Pinterest
We spoke with Executive Vice President of Bravo Digital Media Lisa Hsia about the network’s social TV strategy for the launch. “With Gallery Girls we’re going to leverage the cast – a set of dynamic young women who inherently understand the impact of digital word-of-mouth and social media and how to engage the audience as the drama unfolds,” she told Lost Remote. Read more
Photo Album from Social TV Summit
View our photos from the Social TV Summit on July 18, 2012, at the Bel Air Country Club on our View on Our Facebook Page