Above, an animated GIF screen-grabbed from the telecast by a fan from the first day of the NCAA basketball tournament Thursday.
The first day of the NCAA basketball tournament captivated the country from noon until late at night, and sparked social buzz. Read more
Spring has come to New York but there is still a forecast of snow for the day as much of the country prepares for the start of March Madness, the NCAA national basketball championships.
We’ve been busy on Social TV Daily. Read more
One more day and March Madness begins. Be sure to come back later in the day today as we make several announcements about our plans for social TV and sports.
In the meantime, our daily midday report of Social TV Must-Reads leads with a roundup of last night’s top social buzzed-shows, via Trendrr, as well as a report from Nielsen and SocialGuide that, no surprise here, connects Twitter and ratings. Read more
Celebrity Apprentice hardly dented the Social TV charts last night, but as we were watching (our guilty pleasure, don’t judge), we realized that Crystal Light was a huge product placement and sponsor of the show, so we checked out Topsy.com analytics for mentions of the show and the product. Read more
The exodus has begun as America’s nerds head to Austin, Texas, for the start of the South by Southwest conferences and festival, an annual rite of spring, or, as it’s loving called: “Spring Break for Nerds.” While we have much respect for our techie colleagues, we usually miss being there in person, preferring to view it from a distance. Read more
A&E’s ‘Duck Dynasty’ continues to amaze and ignite social conversations with over 300,000 mentions around last night’s show, edging ‘American Idol,’ with slightly under 290,000 mentions.
Tonight, Idol and Glee go back-to-back on Fox. Will that dominate the social conversation? Read more
Our top story comes from Pravda, the iconic Russian news organization, which delves into social TV with an explainer.
From Russia, with love, we go to TV tonight, with ‘American Idol” starting its live shows on Fox, while USA’s “White Collar” has its season finale at 10. Read more
Every Sunday, we take a look back at the last seven days in our stats to see what stories resonated with our readers over the last week.
Our top post for the week was Friday’s Social TV Must Reads with Monday’s must-reads roundup second, followed by Thursday’s Must-Reads . Read more
For those who have declared Twitter the winner of the Social TV battle, the aftermath of Facebook pulling the plug on the Peacock network should be instructive. Yesterday, multiple reports said that NBC’s website had been hacked to spread a computer virus and that Facebook pulled access, not allowing users to share links to the network. Read more
A week to go before one of the biggest social TV events, the 85th Academy Awards on ABC next Sunday, and we are wondering: Which marketer will best react in real time to the events on the screen, because, you know, that’s the new “black” in Social TV. Read more
