Thursday’s Social TV Must-Reads
[Video] Tina Fey talks about Twitter
Our daily Social TV must-reads are a product in development — designed to inform TV industry professionals with a roundup of curated industry news. Each day at noon, readers get a thorough digest of articles including tonight’s TV highlights, articles about ratings, as well as social media news, sports news and a look at the latin market. Let us know what you like, what you’d like to see. Starting next week, our newsletter subscribers will get the first look at our feature.
Today we have tonight’s TV highlights, TV ratings for Tuesday, American Idol recap, social media news, content news, technology, sports and releases. Check it out.
Tonight’s TV Highlights
“30 Rock” heads towards its Jan. 31 finale tonight on NBC while “American Idol” heads to Chicago in its second episode of the season. For those with a taste for politics, “1600 Penn” offers a new episode at 9:30 on NBC while the History channel enters the 20th Century with its series “Ultimate Guide to the Presidents.” Then, at 9, Oprah’s much-tweeted Lance Armstrong interview on OWN (for those who can get it).
Read the article, via LA Times
http://www.latimes.com/entertainment/tv/showtracker/la-et-st–thursdays-highlights-anger-management-on-fx-20130116,0,4864313.story
- ‘American Idol’ Season Premiere: TV Recap
Wall Street Journal blog recap of first night of the show.
Read the article, http://blogs.wsj.com/speakeasy/2013/01/16/american-idol-season-premiere-tv-recap/
TV Ratings
‘NCIS’ has another huge night Tuesday
“NCIS” delivered its second-biggest audience ever Tuesday night, drawing more than 22 million viewers and scoring the night’s best adults 18-49 rating as well. CBS completely dominated the night in viewers, drawing just under 17 million people and a 10.6 rating/16 share in households.
Read the article by Zap2it.com http://blog.zap2it.com/frominsidethebox/2013/01/tv-ratings-ncis-has-another-huge-night-tuesday.html
Social Media
Who’s really tweeting, who’s not? Hard to know which celebs have ghost-tweeters
From the Canadian prime minister to Justin Bieber, just who exactly is writing those tweets?
Read the article, via Global TV Edmonton http://www.globaltvedmonton.com/tech/6442789891/story.html
Content
- YouTube owner Google poised to take stake in Vevo
Reported rumor. Worth reading.
Read the article, via Guardian (UK) http://www.guardian.co.uk/media/2013/jan/17/youtube-google-stake-vevo
- Rep. Brown suggests Lifetime viewing
Florida Congresswoman recommends Lifetime movie — “Left to Die” — on Friday night.
Read the article, via The Hill http://thehill.com/blogs/twitter-room/other-news/277615-rep-brown-suggests-lifetime-viewing
- West says won’t run for Congress again; he’ll host online TV show
With a new job hosting an online TV show, conservative former U.S. Rep. Allen West says he won’t run for Congress again in 2014 after his narrow November loss to Democrat Patrick Murphy. West, a Republican whose 2010 campaign and stormy two years in the House built him a national following on the right, has been hired by conservative PJ Media to host a show called Next Generation Today. The show launches Feb. 4 and will require a subscription starting at $5 a month or $40 a year.
Read the article, via Palm Beach Post http://www.palmbeachpost.com/news/news/state-regional-govt-politics/west-says-wont-run-for-congress-again-hell-host-on/nTybY/
- Start-Up to Launch First App Game Show
A start-up company is set to announce Thursday what they are calling the first “app show” in history, a game show dubbed “Braindex” where iPad viewers compete for bragging rights against mostly minor celebrities.
Read the article, via THR http://www.hollywoodreporter.com/news/start-up-launch-first-app-413103
Advertising
GM in talks with Facebook over new paid ad campaign
Alan Batey, GM’s interim marketing chief, said at the Detroit auto show that discussions with Facebook officials were ongoing though the Detroit company had nothing to announce about a return to Facebook as a paid advertiser.
Read the article, via Times of India http://timesofindia.indiatimes.com/tech/tech-news/internet/GM-in-talks-with-Facebook-over-new-paid-ad-campaign/articleshow/18059483.cms
Research
Local Market Broadcast Television Overwhelmingly the Biggest Media Impact Maker on the 2012 Presidential Election
This year, local TV stations captured over 80% of total television spending in the political category, far outpacing local and national cable and often at a higher relative value of costs to impressions. In fact, it is projected that stations maintained their 85% share of the local TV total.
Read the article, via Fort Mill Times http://www.fortmilltimes.com/2013/01/17/2442050/local-market-broadcast-television.html
Sports
- TV Sports a Spectacular Bubble
So the rush to pay unprecedented sums for sports teams and the rights to their games is best understood as a race for cable subscribers’ wallets. If they like HGTV or A&E they’ll have to pay for the Lakers and ESPN as well. That’s just how this game works.
Read the article, via Forbes http://www.forbes.com/sites/igorgreenwald/2013/01/16/tv-sports-a-spectacular-bubble/
- Te’oing is the latest social media trend (Pictures)
Predictably
Read the article, via Larry Brown Sports http://larrybrownsports.com/college-football/teoing-social-media-trend/170665
- As athletes (like A&M’s Johnny Manziel) wield more influence online, NCAA trying to educate on social media
The idea is to use it “as a tool, not a toy,” said Kevin DeShazo, a speaker on the panel who is the founder of Fieldhouse Media, which he said helps athletes use social media in a positive manner and provides schools software to monitor athletes’ Twitter output.
Read the article via Dallas News http://www.dallasnews.com/sports/college-sports/headlines/20130116-hairopoulos-as-athletes-like-am-s-johnny-manziel-wield-more-influence-online-ncaa-trying-to-educate-on-social-media.ece
- Webb to work for ‘Inside Edition’ at Super Bowl
Former Miss Alabama USA Katherine Webb will serve as a correspondent for “Inside Edition” leading up to next month’s Super Bowl in New Orleans.
Read the article, via News Tribune http://www.thenewstribune.com/2013/01/16/2437853/webb-to-work-for-inside-edition.html
Latin Market
- ESPN Deportes Takes Social Media to TV With ‘#Redes’
On Monday, (Jan. 21) ESPN Deportes will begin airing #Redes, a show that the company is billing as the first live multiscreen viewing experience for bilingual Hispanic sports fans. The hour-long show, which will be sponsored by Bud Light, gathers content from around the Web and focuses on social conversations about sports, entertainment, music and pop culture.
Read the article, via Multichannel.com
http://www.multichannel.com/content/espn-deportes-takes-social-media-tv-redes/141255
- Twitter Opens Office in Social Network-Crazed Brazil
Without even setting foot in Brazil, Twitter attracted 40 million subscribers in this social network-obsessed nation. Now the U.S. company is planning to open an office in Sao Paulo to cash in on that growth in a bustling market where rival Facebook has already set up shop.
Read the article, via Voice of America http://www.voanews.com/content/twitter-opens-office-in-brazil-reuters/1585295.html
Releases
MStar Semiconductor Chooses Flingo’s Samba Interactive TV Platform for Social TV
Flingo ( www.flingo.tv ), today announced that its new interactive TV platform, will be integrated into MStar Semiconductor Smart TV solution to instantly synchronize any screen — TV, tablet, phone or PC — with live TV shows.
