Thursday’s Social TV Must-Reads
We comb through hundreds of articles every morning and make our picks of the most important for a daily report published at noon.
Today, we have selected top stories about Facebook video advertising, X Factor’s social media and a review of the year in TV from Grantland. Additionally, our daily picks for tonight’s TV highlights, Miss Universe and social media, sports, deals and the Latin market and much, much more.
Join us on Facebook or on Twitter (@socialtvdaily)
Top Stories
Facebook Prepares to Bring Video Ads to News Feed, Aims for TV Dollars
Read the article, via Ad Age http://adage.com/article/digital/facebook-preps-bring-video-ads-news-feed/238825/?utm_source=&utm_medium=&utm_campaign=
‘X Factor’ Sees Significant Social Media Strides
Jill Johnson, head of digital and interactive for Syco, among others, credits a “constant dialogue with fans.” And yes, X Factor listens. “Their feedback influences so many aspects of the show,” she says. “They tell us what they like and what they don’t.”
Read the article, via THR http://www.hollywoodreporter.com/live-feed/x-factors-social-media-strategy-405485
The Year in TV: When did television suddenly get so risk-averse?
Andy Greenwald of Grantland remembers:
Above all else, I’ll remember 2012 as the dawning of the great Plausibility Wars, the year when the ravenous, insatiable maw of Twitter sank its teeth into an already-cowering industry with a ferocity usually only found on the Discovery Channel. Mythbusting has been a common practice for small-screen fans and skeptics ever since no one on Cheers died of cirrhosis, but a combination of social media, highly serialized storytelling, and even higher standards has taken nitpicking to the next level.
Read the article, via Grantland http://www.grantland.com/story/_/id/8760671/girls-plausibility-wars-rest-2012-television
Thursday TV Highlights
Season finale of “Burn Notice” at 9 p.m. on USA, “CMA Country Christmas” on ABC at 9, season finale of “The X Factor” on Fox at 8, “Project Runway All Stars” on Lifetime at 9, and ”A White House Christmas” at 8 on NBC. College football’s Poinsettia Bowl: BYU vs. San Diego State, ESPN at 8.
Read the article, NYTimes via Seattle Times http://seattletimes.com/html/television/2019938724_tvpicks20xml.html
TV Ratings
Tuesday, NBC was the number one network in adults 18-49 while CBS was on top with total viewers.
The finale of “The Voice” scored the show’s best final-episode ratings ever on Tuesday, improving by more than 2 million viewers.
TV and Social Events
- Miss USA Olivia Culpo Wins Miss Universe
Olivia Culpo, the 20-year-old Miss USA and former Miss Rhode Island, won the Miss Universe pageant on Wednesday night in Las Vegas, becoming the first American to do so since 1997.
Read the article, via People http://www.people.com/people/article/0,,20658177,00.html
Complicated Twitter handles for Olivia Culpo
- https://twitter.com/missusa
- and https://twitter.com/MissUniverse
- while 2011 Miss Universe is https://twitter.com/TheRealMissU (Last tweet May 2012)
- Philippines not so happy with No. 2
A Storify roundup of Miss Universe tweets from Filipinos.
Read the article, via http://www.rappler.com/life-and-style/18255-disbelief,-anger,-shock-netizens-react-to-miss-universe-2012
Sports
- Jim Williams: In college sports, it’s clear TV is all that matters
Welcome to the new normal in college sports, in which football is king and money trumps tradition, long-standing rivalries and conference loyalty.
Read the article, via Examiner http://washingtonexaminer.com/jim-williams-in-college-sports-its-clear-tv-is-all-that-matters/article/2516431#.UNMrI4NZV0Y
- 2012: How horse racing became cool (UK)
A lot of the hype was due to celebrity horses such as Frankel and Australia’s Black Caviar, who remains unbeaten in 22 consecutive races and even appeared on the front cover of Vogue. These were champions of a caliber rarely seen in one generation, let alone competing at the peaks of their careers in the same year. In a new digital age, their fame was carefully cultivated. Marketing teams set up Twitter accounts, Facebook profiles, and pedaled merchandise online.
Read the article, via CNN http://www.cnn.com/2012/12/20/sport/year-in-review-horse-racing/
- Magic Johnson breaks Lakers’ Twitter silence
”I’m glad I can tweet about the @Lakers now since they beat the Bobcats last night and won their 3rd game in a row!”
Read the article, via LA Times http://www.latimes.com/sports/lakersnow/la-sp-ln-magic-johnson-breaks-lakers-twitter-silence-20121219,0,7841900.story
Financials
- Youtoo, Ovation and other small channels are on chopping block
Earlier this week, Time Warner Cable said it was dropping the arts channel Ovation because of low ratings. Now Verizon Fios is telling its subscribers that it will stop distributing several channels, including Youtoo, Blackbelt TV, Blue Highway, and MAV TV.
Read the article, via LA Times http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-youtoo-ovation-20121219,0,6612270.story
- Tubular Labs Receives $3.15M From YouTube Bigshots
Tubular, founded by former Machinima exec Rob Gabel, has wrapped up a $3.5M Series A funding round led by Machinima CEO Allen Debevoise with FirstMark Capital, High Line Venture Partners, SVAngel, Lerer Ventures, and Bedrocket Media Ventures.
Read the article, via Tubefilter http://www.tubefilter.com/2012/12/19/tubular-labs-investment-series-a-private-beta/
Latin Market
William Levy has been making his press rounds in Mexico City for his upcoming telenovela for Televisa, La tempestad. Levy will play Captain Fabre for the series produced by Salvador Mejía
Read the article, via Latina http://www.latina.com/entertainment/buzz/william-levy-taking-over-mexico
- Victor Cruz on Meeting Slain Boy’s Family: ‘Definitely was the Toughest by Far’
Victor Cruz showed up at the home of the family of a 6-year-old boy killed in the school shooting in Connecticut now knowing what to expect. He held a pair of cleats he wanted to give them, then saw an emotional boy standing outside. It was Jack Pinto’s older brother. Cruz handed him the pair of cleats he had worn at a game in honor of Jack.
Read the article, via Fox Latino http://latino.foxnews.com/latino/sports/2012/12/19/victor-cruz-on-meeting-slain-boy-family-definitely-was-toughest-by-far/
- Jenni Rivera: Thousands Say Good to the ‘Diva de la Banda’
Some 6,000 Jenni Rivera fans armed with white roses arrived at Long Beach’s Gibson Amphitheatre Wednesday to say goodbye to “La Diva de la Banda.”
Read the article, via Fox Latino http://latino.foxnews.com/latino/entertainment/2012/12/19/jenni-rivera-thousands-say-good-to-diva-de-la-banda/
