Tuesday Afternoon Session: Social TV Roadshow Live Blog
We are wrapping up the first day and we will return tomorrow morning for Day 2 of the Social TV Thought Leadership Roadshow, visiting six agencies in three days in New York City, hoping to enable a dialog between industry and the agencies to advance Social TV best practices.
We are tweeting at @krochmal and @socialtvdaily as well as posting to Facebook.com/socialtvdaily.
Coverage follows:
Last presentation of the day is Randy Shiozaki, co-founder of TVPlus, closes the second session of the roadshow as the sun comes through the window in the third floor conference room at Ogilvy.
Next year is the year that the interactive television arrives, shows are being created with the idea of interactive TV from the very beginnings, Shiozaki says.
- Engagement is there, as high as 40 minutes for top shos on a 60-minute show.
- Craft interactive experiences with the mobile phone in mind
- In some Hispanic applications, sharing is as high as 4
- Engagement (time spent) is becoming more and more important
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Stacy Jolna, CMO of ConnecTV, was part of a team that developed Tivo, Now, he says, he is trying to develop the antidote to ad-skipping. Is it ConnecTV, he asks attendees at Ogilvy.
Sync, share and play is ConnecTV’s operations mantra, Jolna says. The company’s Social TV timeline integrates into a stream, like a newsfeed, with chats, tweets, specal content, advertising and promotions. Ads are included in the stream that moves vertically through the stream.
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Kevin Arrix, CRO for Viggle, starts the afternoon with an explanation of how Viggle defines the second screen and explains Viggle: The company exists to bring consumers attention back to the first screen from the second, said Arrix. The company’s award-based model addressed all parts of the emerging social TV environment, Arrix said.
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Stefan Maris of Civolution ran through an explanation of the company’s technology for watermarking and fingerprinting audio and video, television network monitoring services, and media interacton.
Civolution is leveraging it’s existing tools to new uses, such as its media monitoring to provide second-screen sync services for advertisement.
Fun fact — Civolution stores historical data — that’s data that is older than 15 minutes. The times we live in . . .
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The three-day Social TV Thought Leadership Roadshow moved uptown from UM to Ogilvy on the west side of Manhattan.
“We are in the second inning of this,” Tom Donahue of Trendrr said after delivering the opening presentation on the third floor conference room at Ogilvy. Donahue mentioned Trendrr Streams and Trendrr Segmentation. The first will let users harness Trendrr’s data for advertising creative purposes.
Trendrr is an independent social analytics service operating in an environment where two competitors, Social Guide and Bluefin Labs have been acquired since November 2012 — Social Guide by Nielsen and Bluefin by Twitter.
