Tuesday’s Readings

Every day, we pour through literally hundreds of links to keep up with the rapidly changing Social TV ecosystem of technology, finance, commerce and social media. We share our picks with you.

Facebook Collects Tons of Data and Still Can’t Cut It for Advertisers

What is wrong here is that, despite its impressive accumulation of users and data, Facebook is still unsophisticated in packaging this information for advertisers. This is similar to what we are seeing in all social media, which is really still in its infancy when it comes to advertising. The problem is that marketers are looking at this as another way of communicating in a mass way when people consume social media in a different way than they consume mass media.

Read the story: http://www.huffingtonpost.com/jure-klepic/facebook-collects-tons-of_b_2158945.html

Why Facebook Is Like TV / Gizmodo

• Mark Cuban writes: “Take away EdgeRank so we all have a fair chance to reach those who like us with Sponsored Posts being a way to improve our odds, great. I’m all for it. That is like any other medium.”

Read the story:  http://www.gizmodo.com.au/2012/11/why-facebook-is-like-tv/

Whoops! Warner Brothers app was mistakenly released in U.S.

• Warner Bros. seemingly threw a bone to cord-cutters and mobile TV watchers on Friday with the release of an app for hit shows such as “Gossip Girl” and “The Big Bang Theory.” It turns out, not so much. The company pulled the app from the U.S. iTunes store shortly after it was made available.

Read the story:  http://news.cnet.com/8301-1035_3-57551615-94/whoops-warner-brothers-app-was-mistakenly-released-in-u.s/

Dish Network Ordered to Change Social Media Policy

• The National Labor Relations Board has ordered Dish to change a “Social Media” policy in the employee handbook that prevented workers from making disparaging or defamatory comments about the company. Additionally, the NLRB has slapped Dish for exercising too much control over the way its employees interact with media and government agencies.

Read the story:  http://www.hollywoodreporter.com/thr-esq/dish-network-social-media-policy-392001

Sean Parker, Ari Emanuel And Oliver Luckett’s theAudience Raises $20M To Help Celebs Navigate Social Media

• TechCrunch has learned, theAudience has found a nice chunk of change to support its growing social media content network, as the company confirmed today that it has closed a $20 million round of series A funding. The round’s investors include Founders Fund, Guggenheim Partners, Participant Media, Capricorn Investment Group and Intertainment Media.

Read the story:  http://techcrunch.com/2012/11/19/sean-parker-ari-emanuel-and-oliver-lucketts-theaudience-raises-20m-to-help-celebs-navigate-social-media/

Queer Eyes, Full Heart: The button-pushing camp of Ryan Murphy.

New Yorker TV critic Emily Nussbaum profiles TV creator Ryan Murphy.

Read the story:  http://www.newyorker.com/arts/critics/television/2012/11/26/121126crte_television_nussbaum

How TV Economics Are Transforming the Landscape of College Football

• The University of Maryland and Rutgers are set to join twelve other schools in the Big Ten conference in 2014, in a move that is making football traditionalists apoplectic. College sports isn’t typically in the purview of the Atlantic’s Business page, but this particular story isn’t really about Rutgers football, or Terrapin basketball. It’s about economics. Television economics, pure and simple.

Read the story:  http://www.theatlantic.com/business/archive/2012/11/how-tv-economics-are-transforming-the-landscape-of-college-football/265458/