Tuesday’s Social TV Must-Reads
Buzz: On Monday night, David Letterman talks to guest Charlie Sheen (1:11).
____
What do you need to know about social TV? Well, let’s see: Ratings, show highlights, advertising, technology, sports, the latin market and more. Social TV is not just Facebook or Twitter or other networks, but the confluence of television and an engaged audience. Check out our picks of must-read articles for Tuesday.
TV Highlights
“Real Husbands of Hollywood” reality show on BET, or “Chopped” champs on the Food network, or educational programming with Frontline taking a look at the Obama presidency or the “Ultimate Guide to the Presidents” on the History channel or “Pioneers of Television” with the last interview by Phyllis Diller to highlight a program of great comedic women on TV.
Read the article, via LA Times http://www.latimes.com/entertainment/tv/showtracker/la-et-st-tuesdays-tv-highlights-new-girl-on-fox-20130114,0,5361412.story
TV Ratings
- Tina Fey and Amy Poehler fuel Golden Globes’ biggest numbers since 2007
The NBC telecast was seen by 19.7 million viewers, up 2.8 million viewers (or 17 percent) over last year’s show, which was hosted by Ricky Gervais. It was the top-rated Globes in six years, according to national figures released Monday.
Read the article, AP via Hitfix http://www.hitfix.com/news/tv-ratings-tina-fey-and-amy-poehler-fuel-golden-globes-biggest-numbers-since-2007
- NFL weekend TV ratings predictably huge, but not up
The weekend’s NFL divisional playoff games drew huge TV ratings and based on ratings history, it’s a safe bet they’ll be among the 10 highest-rated shows of 2013. But, ratings were down in two time slots.
Read the article, via USA Today http://www.usatoday.com/story/sports/nfl/2013/01/14/nfl-cbs-fox-new-england-patriots-houston-texans-atlanta-falcons-seattle-seahawks/1833549/
Hawaii 5-0 Social TV Experiment
CBS procedural Hawaii 5-0 let viewers on the East and West coasts vote for alternate endings on the show on Monday night in an innovative social TV experiment. The voting happened, but no reaction this morning on the show’s Twitter feed. Hashtag: #H50
- Show channel http://www.cbs.com/shows/hawaii_five_0/vote/
- Twitter https://twitter.com/hawaiifive0cbs
Oprah and Lance Armstrong and the Confessional
I expect Oprah will do some of her best ratings ever, though, with social media being what it is, many people who would have been little Nielsen numbers will now not watch. Instead, they will check Twitter before going to bed for a link to a video showing the two minutes that people thought mattered. The verdict will more likely be delivered in the discussion on Twitter or Facebook than what’s actually seen on the TV screen.
Read the article, via Baltimore Sun http://www.baltimoresun.com/entertainment/tv/z-on-tv-blog/bal-oprah-armstrong-cbs-tv-confession-20130115,0,6120745.story
Advertising
Moontoast Secures $5M Based On Facebook Transitional Social Ads
Nashville-based Moontoast is a platform that supports brands like Universal Music Group, Lexus, Nike, Hyundai, Lady Antebellum, Time, and Simon & Schuster. It collects data from interaction with ads and transactional purchases on desktop and mobile.
Read the article, via MediaPost http://www.mediapost.com/publications/article/191015/moontoast-secures-5m-based-on-facebook-transition.html#axzz2I3kFW7A7
Keeping Super Bowl Ads Under Wraps, or not?
M&Ms isn’t buying the conventional wisdom that an early ad release is the best approach. The candy brand, owned by Mars, won’t even talk about the basic elements of its Super Bowl spot and doesn’t have any plans to leak information about the ad, reports Advertising Age.
Read the article, via MSN http://money.msn.com/now/post.aspx?post=3b608542-8432-4554-b2ac-508b26a8d5a8
Sports
ACC Network under consideration: Twitter recommends programming
The problem is, there’s only so many hours of actual athletic programming, and with ESPN holding the ACC’s media rights for the next 15 years, it’s unlikely the ACC Network will be able to broadcast huge amounts of conference games anytime in the near future.
Read the article, via SB Nation http://www.sbnation.com/college-football/2013/1/14/3875924/acc-network-football-basketball
Latin Market
Will Red Lobster’s Spanish Pitch Pay Off?
On Jan. 14, the seafood chain best known for endless shrimp and affordable surf and turf, will launch a $3 million Spanish language TV ad campaign. It’s the restaurant’s first sustained effort to reach Hispanic customers, with ads running on Telemundo, Univision, ESPN Deportes, and other Spanish language channels through March.
Read the article, via Business Week http://www.businessweek.com/articles/2013-01-14/can-hispanic-diners-boost-red-lobster
