Tuesday’s Social TV Must-Reads
Today, as we prepare to catch the State of the Union speech and then wait for the winner of the Westminster dog show, we are truly multitasking as we edit this article from a conference room at the UM agency in New York where we are real-time covering the Social TV Thought Leadership Roadshow organized by Social Summits.
We have articles today on Facebook’s response to Super Bowl and comments, ratings news (think Walking Dead), technology news, and, of course, news from the sports and the emerging Latin market.
Top Article
Stop Selling Ads and Do Something Useful
To remain relevant to consumers who spend hours each day focused on smaller screens trying to get stuff done, marketers will have to think like publishers and technology companies. Like Red Bull, Coca-Cola, and Nike, they’ll need to transform themselves into product and service companies. They’ll need to ask consumers, “How can we help you?” instead of “What can we sell you?”
Read the article, via HBR http://blogs.hbr.org/cs/2013/02/stop_selling_ads_and_do_someth.html
TV Tonight
Westminster Dog Show, ‘Justified’
President Obama’s State of the Union Address(ABC, CBS, Fox, NBC and multiple cable news outlets, 9 ET/6 PT) has chased away most new network competitors, but cable does provide some alternatives for those seeking one.
Read the article, http://www.usatoday.com/story/life/tv/2013/02/11/bianco-critics-corner-feb-12/1909681/
TV Ratings
Grammys Down From Last Year, Draws More Than 28 Million Viewers
CBS’ three-and-a-half-hour music awards show drew 10 million fewer viewers than last year’s telecast post-Whitney Houston.
Read the article http://www.hollywoodreporter.com/live-feed/tv-ratings-grammys-down-last-420341
‘The Walking Dead’ returns to jaw-dropping record ratings
Sunday night’s midseason return of the AMC zombie drama delivered 12.3 million viewers and a 6.1 adults 18-49 rating — its biggest yet in both measurements. And that was against The Grammys.
Read the article http://insidetv.ew.com/2013/02/11/the-walking-dead-record-rating/
Twitter
Twitter Mobile Users More Engaged With Brand
In a keynote talk at MediaPost’s Social Insider Summit on Monday, Guy Yalif, head of global product marketing at Twitter, 200 million people log into Twitter at least once a month — and of those, 120 million, or 60%, do so at least once on a mobile device. Within that 60%, is a “large chunk” of users who interact with Twitter primarily through their mobile devices.
Read more: http://www.mediapost.com/publications/article/193206/twitter-mobile-users-more-engaged-with-brands.html#ixzz2KhYCGBEy
Facebook Counted 43M Grammy-Related Likes, Comments — Oh, And 26M Related To Super Bowl Ads Last Week
Facebook says it took that list of 26 hashtagged advertisers and found that they were mentioned in 2 million Facebook posts from game day. And those posts, in turn, drove a total of 26 million comments and likes.
Read the article, http://techcrunch.com/2013/02/11/facebook-grammys-and-super-bowl/
Technology
New WD TV Play Streaming Box Lets Users Watch Netflix, Hulu, YouTube, And Their Own Media For Just $69
The new WD TV Play is focused on the lower end of the market, with a $69 price tag and a number of streaming services already lined up — Netflix, Hulu Plus, YouTube, Vudu, Spotify, SlingPlayer, Pandora, and Facebook, among others.
Read the article http://techcrunch.com/2013/02/12/wd-tv-play/
TV Station Hacker Warns of Zombies in Montana
The Montana Television Network says hackers broke into the Emergency Alert System of Great Falls affiliate KRTV and its CW station Monday.
Read the article http://abcnews.go.com/Weird/wireStory/tv-station-hacker-warns-zombies-montana-18470717
Xbox Entertainment Studios working on original ‘interactive’ TV
While the new studio creates programming, Microsoft also plans to add more channels of other companies’ programming, to the tune of 40 new TV and entertainment apps this year.
Read the article http://www.joystiq.com/2013/02/12/xbox-entertainment-studios-working-on-original-interactive-tv/
Winston: A digital butler that reads your news and social media updates aloud
Launching today on the iPhone for free, Winston reads aloud recent news and social media updates through a distinguished electronic English accent. The app summarizes news to highlight the juicy bits, and it also translates your Twitter and Facebook updates into easily absorbed nuggets (ignoring hashtags, abbreviations, and the usual social media mess).
Read the article http://venturebeat.com/2013/02/12/winston-a-digital-butler-that-reads-your-news-and-social-media-updates-aloud/
Sports
Bobcats Invite Fans to Help Celebrate Michael Jordan’s Birthday Through Social Media
Bobcats Sports & Entertainment invites fans to participate in the celebration of the 50th birthday of Chairman Michael Jordan on February 17. Fans will have the opportunity to send their personal birthday wishes to Jordan in a week-long celebration via all of the Bobcats’ social media outlets. @bobcats www.facebook.com/bobcats
Read the article http://beachcarolina.com/2013/02/11/bobcats-invite-fans-to-help-celebrate-michael-jordans-birthday-through-social-media/#
Lazarus: We Believe Sochi Olympics Will Be Profitable
NBC lost about $223 million on the 2010 Vancouver Winter Games, but turned an $88 million profit for last summer’s games in London. The 2014 Games will be the first under the new rights deal that was signed back in mid-2011, which gave NBC the U.S. rights for the next four Olympics for $4.38 billion. The Sochi Games alone cost NBC $775 million.
Read the article http://www.broadcastingcable.com/article/491704-Lazarus_We_Believe_Sochi_Olympics_Will_Be_Profitable.php
Latin Market
ABC-Univision Hopes to ‘Fuse’ With U.S. Hispanics
ABC and Univision hope to fuse with English-speaking Hispanics on its forthcoming 24-hour news and entertainment channel, aptly called Fusion, the companies announced Monday.
Read the article http://www.nationaljournal.com/thenextamerica/economy/abc-univision-hopes-to-fuse-with-u-s-hispanics-20130212
House Republican caucus launches Spanish-language Twitter feed
House Republicans are looking to reach out to Hispanic voters via a new Spanish-language Twitter feed that debuted Monday afternoon. @GOPespanol
Read the article http://thehill.com/blogs/twitter-room/other-news/282363-house-republican-caucus-launches-spanish-language-twitter-feed
