Twitter memes go viral with help of big media tweeters
“Big media has always been the way things blow up from the grassroots into the culture,” said BuzzFeed editor in chief Ben Smith. “One step in the process is the mainstream media catching on,” he said, but that doesn’t mean that the interest is inauthentic. At BuzzFeed, a news organization steeped in social media “we try to create memes and also try to curate them,” Smith said, “But we don’t get to decide what goes viral.” He noted that Good Morning America may tweet to 1.8 million followers, but “they tweet something every 20 minutes,” and few of these tweets go viral.
Oct
22
