Twitter or Facebook: Where Should You Engage Your Fans? | Social Media SEO

Building an effective social media strategy is not simply about sticking to one media platform, but rather using the different platforms to their strengths. While you may not have the resources to mount a massive social media campaign, you should think about using more than one outlet, including blogs and forums, in tandem with your existing marketing methods. Similarly, the type of content should differ between social media platforms, offering targeted information to the users specific to that platform. Once you have a handle on your fans, followers and engagement, you can begin to really make strides in offering them the highest quality posts and tweets as possible.

via Twitter or Facebook: Where Should You Engage Your Fans? | Social Media SEO.