U.S. adspend to grow to 3.6% in 2012 | Radio & Television Business Report

ZenithOptimedia is projecting a 3.6% increase in ad spending for 2012. As we move further past the recession, they expect increases of 3.8% in 2013 and 4.7% in 2014, largely on account of increases in internet spending, primarily mobile and social networking.

via U.S. adspend to grow to 3.6% in 2012 | Radio & Television Business Report.

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