U.S. adspend to grow to 3.6% in 2012 | Radio & Television Business Report
ZenithOptimedia is projecting a 3.6% increase in ad spending for 2012. As we move further past the recession, they expect increases of 3.8% in 2013 and 4.7% in 2014, largely on account of increases in internet spending, primarily mobile and social networking.
via U.S. adspend to grow to 3.6% in 2012 | Radio & Television Business Report.
Jun
20