Univision the Pacesetter in Latin Social TV Awards
By Nancy Ayala
Managing Editor, Social TV Daily
MIAMI BEACH — Univision can add the 2013 Latin Social TV Broadcast Network of the Year to its many accolades.
On Thursday night, Univision accepted the Social TV industry’s highest honor as well as six other STEEVEE trophies in a gala celebration at the luxe Fontainebleau Hotel.
The New York-based network dominated the first Latin Social TV awards, winning eight of the 17 awards presented at an industry celebration conceived and organized by Social TV Summits.
The honor is just the latest over the last year for Univision.
“2012 marked a very important chapter in Univision’s strategic transformation from a single niche broadcast station more than 50 years ago to an influential multimedia company today,” said Univision CEO Randy Falco in a statement with the company’s fourth quarter earnings report. (See http://www.hollywoodreporter.com/news/univision-fourth-quarter-financials-improve-423004 article, via THR)
When the February ratings sweeps period ended, Univision was counted in the top four television networks in the U.S., shunting traditional powerhouse NBC to a shocking No. 5. This was the first time Univision has taken the reins from NBC and the highest it has finished in an in-season sweep.
David Beck, Univision’s director of social media, was named marketer of the year, and on-air personality Ana Patricia Gonzalez was named Entertainer of the Year. Univision’s UVideos took honors as Best in Show, as well as best mobile Social TV application while Premios Juventud was winner of Best Special Entertainment social TV program and Univision’s programs for the presidential candidates “El Gran Encuentro” (Meet the Candidates) was honored for the Best Integration of Facebook.
Discovery Networks was honored as the Best Cable Network.
Telemundo’s social telenovela, Secreteano, won for Best Drama or Novela, and also for Best Check-In Loyalty program and Best Social Commerce and Marketing, while the network’s social integration on election night, in collaboration with Telescope and Chyron, was honored for Best Social TV Integration of Facebook.
ESPN Deportes picked up Best Sports for its coverage of the Pacquiao-Marquez boxing match, and ESPNDeportes #Redes was honored for Best Latin Social TV Integration of Twitter.
New York-city basked SocialGuide, recently acquired by Nielsen and McKinsey, was honored as Best Research platform for Latin Social TV.
Shazam, the music and TV identification service, won for best Special Entertainment for its work on the Billboard Latin Music Awards.
The first Latin Social TV Award winners:
- Best Special Entertainment Latin Social TV Award
TIE
(Univision) Premios Juventud (PJ) 2012
Shazam on Telemundo’s presentation of the Billboard Latin Music Awards
- Best Latin Social TV Integration of Facebook
Univision’s El Gran Encuentro (Meet the Candidates) - Best Online Video Latin Social TV Award
Univision UVideos - Best TV Show Specific Latin Social TV Award
Telescope with Chyron for Telemundo’s Live Broadcast Social & On-Air Engagement Solutions: Decision 2012 - Best Connected TV Latin Social TV Award
Idol Puerto Rico, Fremantle and WAPA TV - Best Sports Latin Social TV Award
Boxeo – Pacquiao-Marquez por ESPNDeportes.com - Best Latin Social TV Integration of Twitter
ESPN #Redes - Best Drama or Novella Latin Social TV Award
Secreteando – Social Novela
- Best Research Latin Social TV Platform
SocialGuide - Best Cable Network Latin Social TV Award
Discovery - Best Broadcast Network
Univision - Best Social Commerce or Marketing Program
2012 Trident “See What Unfolds” (US Hispanic) - Best Mobile
Univision UVideos - Entertainer of the Year
Univision’s Ana Patricia Gonzalez - Marketer of the Year
Univision’s David Beck - Best Check-In Loyalty
Secreteando – Social Novela - Best of Show
Univision, UVideos
