Was London 2012 TV’s finest hour?

Via Marketing Magazine:

‘The key lesson? Never has behind-the-scenes content been more powerful for brands. Though it’s hard to do, brands need to look at content through an editorial lens, not a marketing or advertising one.’

– Steve Martin, chief executive, M&C Saatchi Sport & Entertainment
via Marketing debate: Was London 2012 TV’s finest hour? – Marketing news – Marketing magazine.