What Happens If TV Goes the Way of Music and Newspapers? – Derek Thompson – The Atlantic

Les Moonves, the chief executive at CBS, said in an interview that if the cord-cutting revolution takes off, he is prepared to distribute TV directly to viewers through apps.

“If the universe changes and they [viewers] want us to bring the content directly to them, then we can,” he said.

This is music to the ears of those who’ve been predicting that the End of Cable will be as inevitable and consumer friendly as the webification of newspapers and the iTunes-ification of music.

It sounds like the best of both worlds. In an on-demand world, you get the TV you love, and only the TV you love, without those hundreds of pointless channels you don’t, and save all this money in the process! That’s the dream, at least.

Here’s the reality. If the cable bundle dissolves, buying the TV you love on-demand would probably be either much more expensive that you’d think … or much lower quality than you’d accept.

via What Happens If TV Goes the Way of Music and Newspapers? – Derek Thompson – The Atlantic.