Why Social Media Has Saved TV Ads – Forbes
Time shifting is powerful. We can watch what we want, when we want. It’s a beautiful thing. However, in the world of social media, where talking about what is happening in the now is social currency, time shifting is a losing proposition.
No one is tweeting about something monumental that happened during Breaking Bad, three days later. There is no value in that, and in fact it’s goofy. The conversation has moved on.
Oct
29
