Pereg Ventures, which has backing from the television ratings giant Nielsen, announced its launch on Wednesday with plans to invest in marketing technology firms that will help advertisers reach and measure audiences across different media platforms and devices. Read more
Social TV is much more than just the second screen – it’s about the changes that the television industry is going through as the audience becomes part of the experience beyond the TV set through mobile devices and services. Read more
We go through a lot of links on a daily basis to find the freshest and most informative information on the social TV economy — from technology, to television, to programming. We publish at noon and invite your comments on Twitter where we are @socialtvdaily. Read more
Facebook has a plan to decimate TV, and lots of sports over the weekend with threats and fines for one NBA player and a freshman winning the Heisman and, just maybe, getting a chance to tweet. Read more
Today’s news roundup for Social TV pros includes: CBS rules weekly ratings, but cable networks surprise; tonight’s highlights on TV (Dunder Miflin Christmas party!); Is Apple going to disrupt TV; the hubbub over a NBA team’s name change, international news, deals and sports. Read more
What do social TV professionals need to know? Every day, we curate news of the TV industry, from highlights to ratings to social media and sports. Today, we are starting to include news from the Latino markets and much much more. Read more
What do you need to know if you are a social TV professional? Tonight’s TV schedule, ratings, Twitter and Facebook trends and deals, TV set sales? We got it. Check out our news roundup every day at noon. Read more
Zynga has signed a deal with Synacor that may gain it access to millions of cable and telecom subscribers.
Synacor provides authentication services, Web-based TV solutions — and now Zynga games — to 45 cable, satellite and telecom companies. Read more
What’s good on TV for the weekend? Walking Dead mid-season finale is likely to ignite a little buzz. In sports, it’s championship weekend in college football. In social media, Facebook and Zynga rework their relationship. Click the link to read these articles and so much more. Read more
We are developing content concepts for a daily newsletter. Following are our picks for today’s must-read articles for those in the social TV industry. Let us know your thoughts and suggestions at @socialtvdaily on Twitter. Read more
