Content Marketing Research | online consumer behavior changes

In the next few weeks, companies will be working on their marketing plans for 2013 and, for many of them, content marketing will play a part in those plans. If you are involved in planning those content marketing efforts, you will likely need to consider a few important changes in online consumer behavior.

Research agency InSites Consulting, data and sampling partner SSI, and translation agency No Problem! recently conducted a global consumer survey to better understand the consumer. Based on this research, we were able to draw five key conclusions that content marketers should take into account as they start to plan for 2013.

via Content Marketing Research | online consumer behavior changes.