The 2nd Generation Of Social is here #infographic
The second generation of Social is about truly understanding who these Fans, Followers, and Friends are—what do they care about, what influences their behavior, and what insights and value can they bring to companies and their fellow customers?
This observation is supported by market research The Incyte Group conducted for us to help guide our product roadmap and company vision. The research suggested that there is a gap between the way customers want to connect with companies they care about online and the way that brands are actually using social networks.
Oct
21
