Highlights of Tuesday’s tweeting from Digital Hollywood Conference
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[<a href="//storify.com/krochmal/dh2012-tuesday-wrap" target="_blank">View the story "#DH2012 Tuesday Wrap" on Storify</a>]<br /> <h1>#DH2012 Tuesday Wrap</h1> <h2>In New York Mo Krochmal, editor of Social TV Daily, picks the highlights from the Digital Hollywood conference in Los Angeles on Tuesday.</h2> <p>Storified by <a href=”http://storify.com/krochmal”>Mo Krochmal</a>· Wed, May 01 2013 13:10:09</p> <div>Social TV Daily.com covers the changes that technology and social media are bringing to video media. </div> <div>Sometimes I do my panels naked #DH2013 instagram.com/p/YuL6ZkHP96/Olga Kay</div> <div>"Job creators are looking for people that have been on the sites that clients use or are on." #DH2013 ow.ly/kzD76DHContentSummit</div> <div>Bundling is here to stay for the near future. #DH2013 #overthetoptv #tv #Hollywood #watchingtvmontebubbles</div> <div>Physical ownership of music is much greater than you might think. People want cds and dvds. #DH2013montebubbles</div> <div>Direct distribution is the future of digital #DH2013 #overthetoptv #watchingtv #digitalcontentmontebubbles</div> <div>Metadata is essential to discovery of content. #DH2013 #tvprogramming #searchanddiscoverymontebubbles</div> <div>Recruitment in the Digital Age: the apparent value of your network as measured in terms of perceptible activity is a key factor. #DH2013Joel Ordesky</div> <div>"Always work on improving your network. Focus on learning from people who are in your community. Share content. Stay connected." #DH2013DHContentSummit</div> <div>If you can’t figure out how to make a vcr work then how can they expect everyone to program your cable guide. #DH2013 #watchingtvmontebubbles</div> <div>At Digital Hollywood #dh2013 "Entertainment is anything that exists today. " — Michele EdelmanBumble Ward</div> <div>#dh2013 "technology as the great democratizer — talent/content can come from anywhere" — Jay SamitBumble Ward</div> <div>"The pendulum has shifted too much to optimization of devices, to the point where it has created siloed experiences." – Ben Huang #DH2013re:invention, inc.</div> <div>"What we hear today is that consumers want the same experiences across devices…a more compelling experience." – Jeff Demain, Intel #DH2013re:invention, inc.</div> <div>"As you rush to add more features, are you actually making things needlessly more complicated?" – smart audience question #DH2013re:invention, inc.</div> <div>"Ultimately it’s about great content, that’s what motivates people 2watch. Users don’t want silos in content or apps." – Alex Vikati #DH2013re:invention, inc.</div> <div>"the # of tentpole films releasing is shrinking" @jaysamit More on disruptive storytelling @StoryDisruptive ow.ly/1VLqom #DH2013Lara Hoefs</div> <div>"The biz model will shift, you’ll be able to deliver advertising that is even more personalized to the consumer." – @MobiTV’s Demain #DH2013re:invention, inc.</div> <div>@_BottleRocket says, "There is undeniable power in ‘The Moment.’ That’s when we lean forward and engage." #sotrue #DH2013DHContentSummit</div> <div>@MegaphoneTV’s Jury Hahn: "2nd screen is based on the assumption that users are interested in doing something other than watch TV." #DH2013DHContentSummit</div> <div>"Ads can be compelling content – the better the ad, the more entertaining, the more people will be willing watch it." – Ben Huang, #DH2013re:invention, inc.</div> <div>I somehow made it to noon without hearing anyone say "gameify" "second screen" or "social discovery" #DH2013Martin Focazio</div> <div>@KathrynCastro watching for the successful intersections of old/new media & tech. One must look up from the daily & look down field. #DH2013Joel Ordesky</div> <div>Wonder what happens to ad revenue when TV audience size and behavior isn’t based on a statistical model anymore. #DH2013Martin Focazio</div> <div>#DH2013 amazing how even digi execs are falling into the "push" trench forgetting the audience. The revolution is coming led by @deviantART.Brian Seth Hurst</div> <div>@lynneluvah @jasonmoriber Cos. that can create integrated content/experiences across devices will ultimately be the game changers. #DH2013re:invention, inc.</div> <div>Increasing engagement and experience is key, platforms must increase these factors not subtract from it. #DH2013Joel Ordesky</div> <div>@culturemovement nice quote: "Content is king culture is God"#dh2013 Innovators in the Latino space panelKathryn GarciaCastro</div> <div>Digital can provide content that has been orphaned by cable model. #DH2013 #watchingtvmontebubbles</div> <div>The new digital world has people going to an event, looking for the people you know and spending the rest of the time texting them. #DH2013montebubbles</div> <div>The ladies of #DH2013 are bragging about their company pivots. The reality: pivots can prevent learning. Most startups pivot too soon.re:invention, inc.</div> <div>Finally made it to Digital Hollywood. Time to get inspired. Wave hello if you’re here. #DH2013Julie Spira</div> <div>In creating interactive experiences, "let the fish choose the bait", ask/listen to your aud, then build – Jan Iverson via @larahoefs #DH2013StoryDisruptive</div> <div>Success is about execution. You succeed by learning. "We pivoted" often means "our execution sucked." #DH2013re:invention, inc.</div> <div>". @pespi speaks to the new american duality with @SofiaVergara" #DH2013Antonio Altamirano</div> <div>#DH2013 ".@Pitbull is the new generation Latino."Antonio Altamirano</div> <div>#DH2013 "Democratization of the content production is key for marketing to understand Latinos." @interesanteAntonio Altamirano</div> <div>"Screens are everywhere… We’re talking to people putting screens on toasters." @oscarwatcher #dh2013Kate Christensen</div> <div>$1 spent on Women in Social Media is worth $1.60 it’s only $1.25 for Men but $1 earned in Crowd Funding is worth over $3. #DH20131Tim Street</div> <div>More frustrated comments #dh2013 "networks: no @netflix isn’t validating the creation of original content, they are cutting you a the knees"Antonio Altamirano</div> <div>Verizon’s Oscar Madrid said #Hispanics spent more than $17.6B on #mobile and #video technology last year. #DigitalHollywood #dh2013Jarryd Gonzales</div> <div>Great to see @LindaSherman and @RayJGordon poolside at Digital Hollywood #Dh2013 pic.twitter.com/uTLNIvUYIaLiz H. Kelly</div> <div>Most new households formed in 2012 didn’t get pay TV service. They use OTT platform devices instead. More at my session Weds 1045am #DH2013Martin Focazio</div>
