Wednesday Social TV Must-Reads (May 1)
Our top story in our midday roundup of must-read Social TV news is a new report from MarketsandMarkets that calculates the value of Social TV market is expected to reach $256.44 billion by 2017 with a compound annual growth rate of 11.2%.
Check out our daily report and read these articles:
- Monday night’s ratings — Voice, Following and Bones
- Last week’s ratings — MSNBC
- Upfronts, Newfronts, UbiquiTV — Fragmentation, Broadcast woes, Parties
- Earnings — Verizon, Comcast, Time Warner
- Trends — Internet TV
- Research — Social TV market
- Awards — Facebook Studio, Webbys
- Sports — Kentucky Derby on NBC, Social Media fines in the NBA and how to watch hockey on social media.
- Latin Market — New Research on Hispanic Market
Top Story
Social TV Market Worth $256.44 Billion by 2017 with a CAGR of 11.2%
According to a new market report, “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”, published by MarketsandMarkets, the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.
Ratings
TV Ratings: ‘The Voice’ Takes a Hit, ‘Following’ and ‘Bones’ Finales Inch Up
The Voice took its first big tumble of the season on Monday night, falling eight tenths of a point in the key demo from last Monday in Fast National returns. The 4.1 rating among adults 18-49 still easily topped all broadcasts, pushing NBC to an equally easy nightly win in the demo.
TV Ratings: Cable News Rankings Shuffle in April as MSNBC Loses Demo to HLN
April brought a few dramatic shifts in ratings and rankings for cable news. Due in no small part to the April 15 bombing at the Boston Marathon and week of wall-to-wall coverage that ensued, Nielsen returns give CNN triple-digit growth from its struggling performance just a year ago while Fox News Channel maintained its top ranking and, perhaps most interesting of all, MSNBC fell below HLN in the demo for total day.
Upfronts
UbiquiTV: Video Fragmentation is the New Reality
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt to sell as much premium ad space as possible, as early as possible.
TV Upfronts: THR’s Guide to Presentations and Parties
It’s that time of year: The annual television network upfronts for Madison Avenue ad buyers. New York will play host to dozens of parties and presentations from May 13-16. Here is THR’s list of the major events thrown by networks and agencies during this year’s festivities.
Big Four Networks Face Big Pain at TV Upfronts
This story first appeared in the May 10 issue of The Hollywood Reporter magazine. The broadcast networks remain a dominant platform for media buyers. But they no longer are the dominant platform. As network executives screen dozens of pilots and cram for their annual star-studded presentations to Madison Avenue that kick off May 13, they are staring down what analysts predict will be another weak TV upfront bazaar.
With Audience Fragmentation, Broadcast Networks Are in a Bad Place at the Wrong Time — Right Before Upfronts
The broadcast networks are in a tough spot just before the annual upfront ad-selling season begins, reports the New York Post, with much of the problem summed up as audience fragmentation.
From the Digital NewFronts: 15 Shows for AOL, Start-Up Doc for WSJ and More
This week, all of the top media companies in the US have gathered together in New York City to present their digital content to potential advertisers. It’s the online version of the TV Upfronts, which they’ve dubbed The Digital Content NewFronts. Here’s a brief overview of what’s in the works.
AOL Fishes Where TV Dollars Are
Like a lot of publishers, AOL is showing off a lineup of new programming in hopes of attracting viewers and exciting advertisers. But AOL’s video chief Ran Harnevo is more excited about something happening behind the scenes. AOL will become the first digital publisher integrated into Mediaocean, the predominant software platform that agencies use to buy TV advertising.
Earnings
A look at cable, satellite TV earnings reports – Technology – AP
The Associated Press Cable and satellite TV companies have begun releasing their earnings reports for the latest quarter. Here is a summary of earnings reports for selected companies and what they reveal about the industry’s prospects. – April 18: Verizon Communications Inc.
Comcast’s 1Q Profits Climb 17% Despite Shrinking NBC Universal Revenue
Fueled by Internet and voice customer additions, cable leader Comcast ( CMCSA) narrowly beat the Street on Wednesday with a 17% bump in first-quarter profits. Shares of the largest U.S. cable operator and parent of NBC Universal rallied 2% on the stronger-than-expected results.
Time Warner earnings up in 1st quarter, beats Street, credits TV networks
NEW YORK – Earnings at Time Warner Inc. grew 24 percent in the first three months of the year despite a slight drop in revenue, as the company benefited from strength in its television networks. Time Warner Inc. said Wednesday that first-quarter net income was $720 million, or 75 cents per share, compared with $583 million, or 59 cents, a year earlier.
Trends
Turn on, tune in, retweet: How TV and the Internet melted into one world
Years ago, the Web transitioned from a utilitarian tool into a place, almost a water cooler, a cool-kids hangout. The more tapped into it you are, the more you know about it and its secret codes and dark pockets, the wiser (and arguably, more jaded) you become.
2013: The Year Internet TV Went Mainstream
Something huge is happening in online TV this year. No, it’s not a new streaming set top box or Web-exclusive video series. It’s not even an app. It’s a milestone: 2013 is the year that Internet-first TV became truly normal. People have been watching TV programs online at places like Hulu and Netflix for years.
ResearchMoz.us Add Global Social TV Market: Latest Industry Report 2012-2016
Press Release issued Apr 30, 2013: Global Social TV market to grow at a CAGR of 39.6 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased adoption of social media. The Global Social TV market has also been witnessing the growth in the Gamification market.
The New Economics of TV
Bitesize Networks new showcase studio on Hollywood’s “Walk of Fame” signals a new era in which online video competes directly with traditional networks. Many regard TV as a dinosaur of the past.
Awards
Facebook Studio :: 2013 Winners
Facebook is recognizing the most creative, innovative, and effective marketing that makes use of the Facebook platform. Facebook Studio is a community for advertisers and marketers to share and be inspired by the best work on Facebook..
Winners of Webby Awards, People’s Voice Awards Announced
Winners of the 17th Annual Webby Awards and the People’s Choice Awards were announced earlier today. Patton Oswalt will host this year’s awards, and, according to the release, the International Academy of Digital Arts and Sciences (IADAS) will present the awards on May 21 at Cipriani, located on Wall Street in New York City, NY.
Sports
NBC Sports Group and Run for the Roses
Starting Wednesday, NBC Sports Group will begin coverage of Kentucky Derby Week leading to the actual Run for the Roses on Saturday. NBC Sports Network will carry the Kentucky Derby Draw on Wednesday as well as the Kentucky Oaks on Friday. NBC will have the actual race after 6:30 p.m.
Social Media Fines in the NBA
As we make our way into the NBA playoffs, where hefty fines are in effect for players who decide to flop, here’s a look at the recent history of NBA fines. .
The ‘social’ playoffs: How to watch the NHL playoffs on social media
A Vancouver Canucks fan uses his iPhone during their NHL game against the Edmonton Oilers at Rogers Arena January 24, 2012 in Vancouver, British Columbia, Canada. Jeff Vinnick/NHLI via Getty Images TORONTO – No one has ever tweeted about a Leafs playoff game – and not for lack of trying.
Latin Market
A Fast-Growing But Diverse Hispanic Market
April 30, 2013 /PRNewswire-USNewswire/ — “To know thy own target audience” could be the mantra of today’s successful marketing campaigns. Hispanic Millennials, GenXers and Boomer generational segments have unique consumer buying patterns. How they view the marketplace is influenced by a combination of macro-trends of their respective generations, by their life stage priorities, and by their cultural orientation.
Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.
