Digital Summit ATL #dsum13 [<a href="//storify.com/krochmal/digital-summit-atl-dsum13" target="_blank">View the story "Digital Summit ATL #dsum13" on Storify</a>] [<a href="//storify.com/krochmal/digital-summit-atl-dsum13" target="_blank">View the story "Digital Summit ATL #dsum13" on Storify</a>]<br /> <h1>Digital Summit ATL #dsum13</h1> <h2>In New York, Mo Krochmal, editor of Social TV Daily, edits the twitter stream from the first day of the Digital Summit in Atlanta on Tuesday. </h2> <p>Storified by <a href=”http://storify.com/krochmal”>Mo Krochmal</a>· Wed, May 15 2013 04:32:01</p> <div>Social TV Daily covers the entire ecosphere of Social TV, from the technology and innovation, to the TV and entertainment industry, and the social media industry. <div><br></div> </div> <div>Social TV Daily | The place for real-time coverage of Social TV ecosphereIs it app season? As we have poured through literally hundreds of news links today, we have selected almost a half dozen articles about n…</div> <div>#dsum13 #DSM13 instagram.com/p/ZTkZVASdNt/Lindsey Marshall</div> <div>Conference website and agenda. Click to read.</div> <div>Digital Summit 2013 – May 14-15, Georgia World Congress CenterDigital Summit, held in Atlanta, Georgia; May 14-15, 2013</div> <div>Opening Keynote: Reddit Co-Founder, Alexis Ohanian</div> <div>@alexisohanian U know a keynote ATL speaker is going 2 b awesome when he opens w/#WaffleHouse. #dsum13 @CaseyKope pic.twitter.com/rZ9a396MnIevok ad agency</div> <div>Alexis Ohanian from #reddit kicking off #dsum13 pic.twitter.com/YnXXii2ywFRobert Walker</div> <div>"Your worst enemy is the back button." Alexis Ohanian #dsum13 @alexisohanianJennifer Silverberg</div> <div>Alex Ohanian is 5 minutes in and he’s already mentioned cats twice. A true redditor. #dsum13smapte</div> <div>Anything you put on the Internet has to be better than the Back button. – Alexis Ohanian, Reddit cofounder. #dsum13Catherine Jamal</div> <div>There was no ad during the Superbowl to convince you to create a Facebook account – Alexis Ohanian, Reddit #dsum13 @alexisohanianJennifer Silverberg</div> <div>"Make something people WANT" – - Alexis Ohanian, Reddit #dsum13 @alexisohanianJennifer Silverberg</div> <div>Screenshot by @alexisohanian of NYTimes first foray into the web #ifeelold #dsum13 instagram.com/p/ZTuV3SkT2X/Cath and Lar</div> <div>No need to just focus on new trends. Offer compelling content first and the rest will fall into place. @alexisohanian #dsum13Karissa Bursch </div> <div>Social: be human. If it would be uncomfortable in real life, it doesn’t belong in social. Alexis Ohanian, Reddit, #Dsum13 @alexisohanianJennifer Silverberg</div> <div>’Do things that don’t scale.’ And treat your early adopters well. – reddit’s Alexis Ohanian #DSum13annavarela</div> <div>Show up in Times Square in a chipmunk costume & a line of tourists will take pics with you. – Alexis Ohanian, Reddit #dsum13 @alexisohanianJennifer Silverberg</div> <div>Wufoo: every Friday, they sit down and HAND write thank you notes to paying customers. – Alexis Ohanian, Reddit #dsum13 @alexisohanianJennifer Silverberg</div> <div>Everything is fair game, and more and more leverage is going towards users. – Alexis Ohanian, Reddit #dsum13 @alexisohanianJennifer Silverberg</div> <div>Give Lots of Damn – Alexis Ohanian #DSum13 pic.twitter.com/eVP9jJ6EQWChristine Cornwell</div> <div><b>Trends</b></div> <div>Pay attention to new Google product releases. They are an indication of trends & plans – @Topheratl #dsum13John W. Ellis</div> <div>Mobile trends for social #dsum13 instagram.com/p/ZThcqrjkc4/Jordan-Ann Schorch</div> <div><b>Google</b></div> <div>Google looks for patterns, natural and unnatural – @michaelmarshall #dsum13John W. Ellis</div> <div>What doesnt work in SEO may hurt your site. SEO isnt as experimental as it was. You have to KNOW what Google is actually doing. #dsum13Jasmine Maleknia</div> <div>Google made over 300 updates to their search algorithm in 2012 #dsum13Smith & Howard</div> <div>"More & more Google is looking at how the web perceives your brand." – @topheratl #SEO #DSum13Valerie Uhlir</div> <div>Google+ happened because Google thinks people will reveal more in a social situation than a search situation. #dsum13Valerie Uhlir</div> <div>"Google Ad words is pay for placement. SEO is pray for placement." #dsum13 @digitalsummitBrian Fink, ECRE</div> <div>One Google lever for social success is "listen for a ha moments." At @jacksonspalding we call those @ashleyharp moments #dsum13Megan_ATL</div> <div>@maureengoogle from @Google talking 6 social levers: Captivate, Connect, Build Tribes, Listen, Analytics, Target #dsum13Performance Plus</div> <div>Smart shopping carts with messaging? Google glasses for shoppers? Marketing in the "last foot" is here. @lindroux #dsum13Jennifer Silverberg</div> <div>Local business websites disappearing from front page of Google – you get the aggregators/review sites. Killing local. @trevorsumner #dsum13Jennifer Silverberg</div> <div>Some current touchpoints include email, tablet, phone, desktop, social, in store (Google Glass?) Ned multichannel content strategy #DSUM13Kami Huyse</div> <div>Time to 50m users – enterprise communication adoptions phone was 75 years, #Google+ was 3 months #DSum13 pic.twitter.com/7ksZ7LjpgQKognitio</div> <div><b>Facebook</b></div> <div>@BrandSprout #Pinterest shoppers spend $170/session, more than #Facebook or #Twitter! Social media strategy is a must. #dsum13 #evokadCasey Kope</div> <div>There was no ad during the Superbowl to convince you to create a Facebook account – Alexis Ohanian, Reddit #dsum13 @alexisohanianJennifer Silverberg</div> <div>Some apps that put utility first: Lose It!, Out of Milk, Twist: It’s About Time, Mint, Shazam, and Facebook #DSUM13Kami Huyse</div> <div><b>Twitter</b></div> <div>@brandsprout "Only 32% of companies respond to questions on Twitter." Unbelievable! #dsum13Michael Erickson</div> <div>50% of Twitter’s 165 million users use it from their phone. #dsum13LV-PR</div> <div>The Twitter Stream for the #SMResults session at #DSUM13 is at this link on @oneQubeMe ow.ly/l1Jex OAuth to see itKami Huyse</div> <div>Social at #DSum13 full house pic yfrog.com/j232ejgjBrian Regienczuk</div> <div><b>Mobile</b></div> <div>46% of consumers are unlikely to return to mobile site if it didn’t work properly – @rso_consulting #dsum13John W. Ellis</div> <div>Interactive results are a must w mobile search – click-to-call, directions, etc. @rso_consulting #dsum13Matrix Residential</div> <div>74% of consumers will wait 5 seconds for a page to load on mobile before giving up via Gomez.com #dsum13Matrix Residential</div> <div>Americans spend about 2.7 hrs/day socializing on their mobile device #dsum13Matrix Residential</div> <div>@Porche is using a four part strategy converged media, mobile usage, visual storytelling, & social retargeting #DSUM13Kami Huyse</div> <div>In the US, 38% of #emails are opened on a mobile device. #emailmarketers make your emails more mobile-friendly #dsum13NicoleWillisPR</div> <div>Tablet-friendly isn’t the same as mobile-friendly. Adaptive design isn’t the same as responsive design. #dsum13Jackson Spalding</div> <div>Yes, you have a lot of content, but now it’s got to be contextually aware. #mobile @Siteworx #dsum13 @lroux ow.ly/i/27ddmSiteworx</div> <div>@bwdumars of @forrester talking #mobile at #DigitalSummit. #dsum13 pic.twitter.com/3CMSLFfQF6Daniel Backhaus</div> <div>We spend 127 minutes on mobile apps every days which is more than what we spend online @trevorsumner @LocalVox #DSum13Kami Huyse</div> <div>88% of local advertising will be on mobile by 2016. Trevor Sumner #dsum13 pic.twitter.com/wL2pQ22GBjAnne Sprecher</div> <div>When surveyed on what people do most on their mobile device-79% said "Check email." #emailmarketing #dsum13NicoleWillisPR</div> <div>#dsum13 Bert DuMars pic.twitter.com/XKNocsUqsdAnne Sprecher</div> <div>Keys to Success for your brand via Social Media #socbiz #dsum13 instagram.com/p/ZTgqcliXAj/Allison Cawley</div> Share this:FacebookTwitterPinterestStumbleUponLinkedInEmail May 15 Wednesday Morning Reads (May 15) Tuesday’s Social TV Must-Reads (May 14) mo May 15th, 2013 0 comments Social Media / Technology / TV News Via:
