MediaPost Publications Forecast: TV Ad Revs Growing, Overall Revs To Dip 10/16/2012
While TV advertising revenue will continue to grow in the coming years, overall revenue from TV-related businesses will decline.
Global TV advertising revenue will continue to climb, improving 21% from this year through 2016. But worldwide revenues — now at 340 billion Euros — are expected to have steady declines for the next four years, says Dublin, Ireland-based Research and Markets.
via MediaPost Publications Forecast: TV Ad Revs Growing, Overall Revs To Dip 10/16/2012.
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