Monday’s Social TV Must-Reads (March 3)
While the post-sweeps TV schedule means reruns and less exciting programming, Sunday night was a hugely competitive night with “The Walking Dead” going up against the season opener of Donald Trump’s “All-Star Celebrity Apprentice” and “The Bible” miniseries on the History channel.
Who won the overnight ratings? Who dominated the social conversation? Read on, and we will let you know.
Also, check out Deb Roy’s piece in the Harvard Business Review on the future of TV.
There’s lots of ground to cover as we start the week. Click the link, share it and tell us what you think on Twitter where we are @socialTVDaily and Facebook.com/socialtvdaily
Top Story
Television’s Future Has a Social Soundtrack
Just as the distinction between movies and “talkies” faded as sound became an expected part of movies, we will shift from “social TV” back to just “TV” and simply expect all TV to include a social soundtrack. At that point, a deep transformation of TV will be complete.
Deb Roy is Co-Founder and Chief Scientist of Bluefin Labs.
Via HBR http://blogs.hbr.org/cs/2013/03/televisions_future_has_a_socia.html
Social TV Talk
AMC’s “The Walking Dead” took the top spot on a very competitive Sunday night last night, according to
Social Guide’s report this morning. Some 270,000 TWD-related tweets by 146,915 individuals accounted for a 6.9 percent share of the social conversation on Sunday night prime time, Social Guide reported.
“Walking Dead” generated 461,662 tweets for the day by 242,254 people while “Apprentice” was second with 61,000 tweets for the day to set the Sunday pace for series. NBA basketball generated some 802,670 tweets by 266,803 uniques as tops overall on TV.
For the day, total tweets were 3.9 million by 1.6 million uniques for some 949 programs as measured by Social Guide.
The Atlanta Hawks at LA Lakers was second with 156,000 tweets from 62,000 uniqes. “The Bible” miniseries on the History Channel generated 115,614 tweets from 64,000 uniques. “The Lion King” was fourth with 86,000 tweets and the “All-Star Celebrity Apprentice” season premiere was fifth with 45,000 tweets. –(MK)
The Week Ahead
On Twitter, via Twitter
On Monday night, “The Bachelor”(@BachelorABC) Sean Lowe (@SeanLowe09) will take live questions in real-time at 8 p.m. ET. On Tuesday, Kristoff St. John and Angell Conwell will be live tweeting (East Coast only) during “The Young and the Restless” using the hashtag #AskYR at 12:30 p.m. ET
Via Twitter http://blog.twitter.com/2013/03/this-week-on-twitter-4-march.html
TV Tonight (Critics)
- ‘Bones,’ ‘Dr. No,’ ‘Deception’
Bones on Fox, 8 ET – “One of the interesting things about this long-running, still-solid series is the way it works real-world issues into its mysteries. Tonight, that topic appears to be the lingering effects of the civil war in Sierra Leon.”
Deception on NBC, 10 ET – “With its time-slot rivals in repeats, this might be a decent night to sample Deception. It’s not a very good show, but goodness, if somebody doesn’t start watching something on NBC, the network’s going to go the way of DuMont.”
Via USA Today http://www.usatoday.com/story/life/tv/2013/03/04/bianco-critics-corner-march-4/1956841/
- ‘LA Shrinks’ on Bravo
It’s a tough time of year in televisionland. February sweeps are over, many winter favorites (“Downton Abbey,” “Bunheads,” “Portlandia”) are over, and the network season finales are still weeks away. So, how about this new reality show that follows a “life consultant,” a psychologist and a “relationship therapist” in the Los Angeles area? Series premiere, 10 p.m. Monday on Bravo
NY Times via Seattle Times http://seattletimes.com/html/television/2020466830_tvpicks04xml.html?prmid=head_main
- ‘Switched at Birth’ on ABC Family
Vanessa Marano and Sean Berdy in “Switched at Birth” at 8 p.m. on ABC Family
TV Ratings
‘Celebrity Apprentice’: Ratings fall for All-Star edition
The business tycoon’s “All-Star Celebrity Apprentice” returned Sunday night to its lowest-rated premiere ever for a celebrity edition of the reality franchise. Only 5.1 million viewers tuned in to watch the show, which had a 1.6 rating among adults 18-49. That’s down 38 percent from last year’s premiere.
Read the article http://insidetv.ew.com/2013/03/04/red-widow-stung-by-premiere-ratings/
Twitter and TV
- The TV show that makes the Bible sexy
Stars such as Glee’s Jane Lynch, Maroon Five frontman Adam Levine, rapper P Diddy, pop diva Christina Aguilera and Fergie — not the popstar but the former Duchess of York — are openly endorsing the series on Twitter. The Tweets all look somewhat pre-packaged and ghost-written, and mostly look identical. For example, this, from Levine: “This Sunday, tune in to @History at 8/7c for the premiere of @bibleseries – produced by my friends @MarkBurnettTV & @RealRomaDowney!”
Read the article http://www.heraldsun.com.au/entertainment/tv-radio/the-tv-show-that-makes-the-bible-sexy/story-e6frf9ho-1226590092999
- The hazards of celebrity endorsements in the age of Twitter
“A celebrity endorsement is a signal, or a trigger,” says Mark Bonchek, founder of Orbit + Co, a social media strategy company based outside Boston. “People are looking for signals. If they see a celebrity they like [endorsing a product], that sends the signal that the product is a good one. It’s part of [consumers'] conversation around a brand or product.”
Read the article http://www.leadingcompany.com.au/sales-and-marketing/the-hazards-of-celebrity-endorsements-in-the-age-of-twitter/201303043835
- The Voice a family affair for Ricky Martin as he heads Down Under with twin sons
”@jessicamauboy Cant wait 4 us 2work together @TheVoiceAU Its going 2B really cool! Lets have some fun & help/see them shine! Send u a hug!”
Facebook and TV
- Facebook’s Ongoing Quest To Make Money From Mobile
According to Justin Osofsky, an MBA with a law degree but no coding experience, 70% of mobile Facebook users return to the app daily versus only 40% on desktop. Now, how to cash in?
Read the article http://www.fastcompany.com/3006370/innovation-agents/facebooks-ongoing-quest-make-money-mobile
- Facebook performance: Beverages generate most buzz, TV networks join race
TV is the most followed category on Facebook, but engagement with fan pages is highest among the FMCG beverages category, according to the latest ‘Facebook Performance Report’.
Read the article http://www.marketingmag.com.au/news/facebook-performance-beverages-generate-most-buzz-tv-networks-join-race-37189/#.UTTgIzAsnLU
Technology
BBC iPlayer: tablet viewing requests nearly double in two months
New figures published by the BBC last week show the number of requests for TV and radio shows including David Attenborough’s Africa from tablets went up from 21m in November to 40m in January. In January 2012 the equivalent figure was 11m.
Read the article http://www.guardian.co.uk/media/2013/mar/04/bbc-iplayer-tablet-viewing
Deals
- LockerDome Lands $6M From Square Co-founder
LockerDome, a social media publishing platform designed to connect sports fans with their favorite athletes, teams, brands and sports properties, announced today that it has raised $6 million in Series A financing. The round was led by Cultivation Capital Growth Fund, a new venture fund created by Square co-founder Jim McKelvey, with contributions from St. Louis Cardinals President William DeWitt, III, a Milwaukee Brewers exec and veteran NHL defenseman (and Hart Trophy winner) Chris Pronger, among others.
Read the article http://techcrunch.com/2013/03/03/lockerdome-lands-6m-from-square-co-founder-more-to-help-sports-fans-connect-with-their-favorite-teams-athletes/
- New video-on-demand platform TV Tapas launched by 5 Minute Network
The video platform for TV Tapas was built from scratch by the company’s own developers and provides content in five-minute bite sized chunks based on affinity group demographics.
Read the article http://www.thedrum.com/news/2013/03/04/new-video-demand-platform-tv-tapas-launched-5-minute-network
Sports
Dispatches from Sloan – Eyes up, eyes down
For the four major sports leagues, the primary business focus right now is fan engagement. In the digital age, fan engagement means far more than putting an entertaining product on the floor. It means social media interaction. It means tailored, unique fan experiences. It means smart phones.
Read the article http://valleyofthesuns.com/2013/03/04/dispatches-from-sloan-eyes-up-eyes-down/
Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.
