Three things you need to know today in Social TV:
Study: Bravo Social Media Efforts Expand Fan Engagement
A new survey commissioned by Bravo shows that the network’s longstanding emphasis on social media campaigns and features has paid off with very high levels of viewer engagement, reports Ellen Stone, Bravo’s senior VP of marketing. About 91 percent of those surveyed said the network “offers an outlet to voice their opinions,” more than any of the 30 plus networks covered by the survey, and 85% felt the network responded to viewers’ questions and comments about the networks, a 15 percent higher rate than the other networks.
Via Broadcasting & Cable, 5/8/2013 http://www.broadcastingcable.com/article/493345-Study_Bravo_Social_Media_Efforts_Expand_Fan_Engagement.php
Zeebox to launch developer platform
“Over the coming weeks, we’ll be launching out Zeebox developer platform that is going to let initially industry developers create a lot more content themselves around shows and place that inside Zeebox,” Zeebox’s co-founder and CTO Anthony Rose said, according to Technology Spectator.
Social video content captures lion’s share of Americans’ web time
Web time has increased year-over-year in the United States. According to Gfk, in partnership with the Interactive Advertising Bureau (IAB), Americans spent an average of 3 hours and 7 minutes online per day in 2012, up from just under 3 hours in 2011. Consumers’ engagement with media has rounded a corner.