Wednesday Social TV Must-Reads (May 8)
Our top story in our mid-day news roundup is Nielsen’s announcement that it will include Internet viewers in “TV Homes”
Elsewhere, the ‘Ellen Degeneres Show’ saw a big spike in #socialTV buzz yesterday, the second day of its $20,000 check-in deal with Viggle. Read the story here.
Tonight, fading ‘American Idol’ goes head-to-head against ‘The Voice’ See the social profile for both shows and what critics are recommending here.
In other top stories for you:
1. Ratings for Monday, a win for NBC
2. Upfronts, key trends, video, what’s on top
3. Hardware: Samsung inside Best Buy
4. Content: Amazon’s TV Play
5. Advertising, Huge gets Audi Social Media Work, New transparency tool
6. Sports: NBA, SportsStream and New England Patriots
7. Apps: TV Guide
8. Blogs: Scott Monty of Ford blogs about social-media marketing
9. People: The Social Media Correspondent
10. The Latin Market: Telemundo deal
Top Story
Nielsen to include Internet viewers in its definition of TV homes
Beginning later this year, the ratings giant will begin including people who consume video over the Internet in its sample audience. Homes will qualify as part of the TV universe if they have a broadband Internet connection and “at least one operable TV/monitor with the ability to deliver video,” Nielsen said Tuesday in a statement.
Ratings
TV Ratings: ‘Dancing’ Drops Worsen, ‘Hawaii’ and ‘Revolution’ Gain
Fast National returns give a Monday demo win to NBC, though The Voice was down again. Pulling a 3.9 rating with adults 18-49, the two-hour episode came in four tenths of a point shy of last week for a season low. Revolution (2.1 adults) was up, however, growing three tenths of a point to top the 10 p.m.
Read the article: http://www.hollywoodreporter.com/live-feed/tv-ratings-dancing-drops-worsen-517057
Upfronts
6 Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars
Upfront season is becoming increasingly complex amid the addition of a wide array of competing video alternatives, such as tablets and online streaming. As the conversation around traditional TV continues to change at a rapid pace and the influx of digital media shakes up the industry, the traditional TV upfront and premium Digital NewFronts have blended into one major, cohesive play for advertising spend.
Read the article: http://adage.com/article/digitalnext/upfront-newfront-blend-a-giant-play-video-advertising-dollars/241331/
TV Upfronts 2013: NBC, ABC, CBS, Fox, and The CW By the Numbers
What’s on tap, what’s coming back this fall, and what’s not.
Read the article: http://www.thedailybeast.com/articles/2013/05/08/tv-upfronts-2013-nbc-abc-cbs-fox-and-the-cw-by-the-numbers.html
Upfronts Pregame Analysis: Fallen Idol, Wounded Fox
The Following was a bloody hit, but it wasn’t enough to make up for American Idol’s downward ratings spiral.
Read the article: http://www.vulture.com/2013/05/upfronts-pregame-fallen-idol-wounded-fox.html
Hardware
Samsung opening 1,400 mini-shops inside Best Buy stores across U.S.
The next time you walk into a Best Buy store, there’s a good chance you’ll see Samsung’s answer to Apple’s retail stores. The South Korean electronics giant, which has been closing the gap between itself and Apple, is rolling out hundreds of mini-shops across the U.S.
Read the article: http://www.latimes.com/business/technology/la-fi-tn-samsung-experience-shops-best-buy-20130507,0,3597305.story
Content
Amazon’s TV Push Reflects Changes in the Biz
Amazon, the online retailer, recently posted 14 original “TV pilots” on the Web for public viewing and reviewing. In an instant, and before a single show has officially debuted, it has established a brand. Television is changing fast, so fast that it is hard now even to know what is meant by the word “television.”
Read the article: http://www.hispanicbusiness.com/2013/5/8/amazons_tv_push_reflects_changes_in.htm
NBCUniversal: “Transmedia storytelling will be a part of Social TV”
Lisa Hsia, executive vice-president of Bravo Digital Media at NBCUniversal, gives us five predictions for the Social TV industry over the next few years.
Read the article http://www.iptv-news.com/2013/05/nbcuniversal-transmedia-storytelling-will-be-a-part-of-social-tv/
Advertising
Audi Taps Brooklyn-based Huge to Handle Social Media Efforts
Audi has selected Huge to handle social media following a pitch. “Huge demonstrated outstanding creativity, strategic thinking, technical expertise, integrated capabilities and a solid understanding of our mission,” said Drew Elliott, a social media specialist at Audi of America.
Read the article: http://adage.com/article/agency-news/audi-taps-brooklyn-based-huge-handle-social-media-efforts/241353/
New Tool Shows TV Advertisers What Their Competitors Are Paying
CBS may be network of the sitcom “2 Broke Girls,” but it isn’t cheap. At least it’s not for advertisers, according to a tranche of TV advertising data released this week by TV advertising startup Simulmedia.
Read the article: http://adage.com/article/digital/tool-shows-tv-advertisers-competitors-pay/241315/
Sports
NBA Goes Second Screen in the Second Round
NBA puts fans in the bonus. As the National Basketball Association playoffs head into the second round, NBA marketers have intensified the game for viewers with a second-screen promotion that will reward them for watching telecasts on ESPN and TNT.
Read the article: http://www.dmnews.com/nba-goes-second-screen-in-the-second-round/article/292186/
SportsStream launches SportsBase social TV platform
SportsStream has launched the SportsBase platform for teams, leagues, connected TV, media companies and others to build tailored social media experiences in any digital environment, from websites and apps to digital displays inside stadiums.
Read the article: http://www.rapidtvnews.com/index.php/2013050827615/sportsstream-launches-sportsbase-social-tv-platform.html
How the New England Patriots revamped game days for their wired fans
Sports fans today are wired. They watch the game on TV with a phone or tablet in their hand, which they use to check highlights from other games and track their fantasy league. That works fine on the couch at home, but what about for fans who go to the games?
Read the article: http://www.citeworld.com/consumerization/21834/how-new-england-patriots-revamped-game-days-their-wired-fans
Apps
TV Guide Updates Android App
TV Guide has released an updated version of its app for Android that adds a number of features already available through its iOS app or at TVGuide.com. These include its Watchlist tool, allowing users to customize listings on a single screen by adding favorite shows, sports teams, actors and movies they want to track.
Read the article: http://www.mediapost.com/publications/article/199869/tv-guide-updates-android-app.html#axzz2SfnTbAOf
From the Blogs
Scott Monty: The Social Media Marketing Blog: Must-Not-See TV
It wasn’t all that long ago that we viewed TV by appointment. NBC’s “Must-See TV” lineup of Thursday nights included legendary shows like The Cosby Show, Seinfeld and Cheers, among others, and audiences turned out in droves to see them. Things are drastically different now, as you know.
Read the post: http://www.scottmonty.com/2013/05/must-not-see-tv.html
People
Introducing the social media correspondent
Much has been written about the death of television. Discussions about social media and traditional media often appear in an either/or context. That’s not the relationship Dabney Porte has with media.
Read the article: http://communities.washingtontimes.com/neighborhood/status-update/2013/may/7/introducing-social-media-correspondent/
Latin Market
Before Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids
Immediately after its Sunday night Season 2 premiere, three of Telemundo’s advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of big sister network NBC’s The Voice, in addition to their current deals on the network.
Read the article: http://www.adweek.com/news/television/just-upfront-telemundo-hooks-att-ford-and-state-farm-la-voz-kids-149238
Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.
