New Fox app enables television commerce – latimes.com
he “Fox Now” app, initially available on the Apple Inc. iPad, synchronizes the tablet with the TV show and enables viewers to buy certain items that appear on screen to start, a set of distinctive salt and pepper shakers and $119 bracelets worn by a character on the show.
“Every episode of some shows will have some merchandise associated with it, and the app will make it available for purchase,” said Hardie Tankersley, Fox’s vice president of platforms and innovation.
American Express sponsors the T-commerce feature — and offers its members a one-time $35 credit if they use an eligible card that has been linked through Facebook to make purchases through the app or at www.fox.com/shopping.
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