Not long ago, TV was the overwhelming voice in the political conversation. It consisted of campaigns talking at us, often in ways that drove us batty.
Today, the television is but one of the screens battling for voters’ attention. The explosion of Twitter and its ilk – played out on mobile phones, iPads, laptops and desktops – let the electorate talk back.
“It’s one part effective and one part distracting,” said Sarah Wood, secretary and treasurer for the Social Media Club of Kansas City. “You catch new and different interpretations of what presidential candidates have said, and you can fact check on the fly.
“The downside,” she said, “is the emotionally charged content and the satire is very distracting.”