In video clip, above, Univision CEO Randy Falco has a little fun with competitors.

The Upfronts season has captivated New York and taken over all the best venues for presentation, and releases and CEOs having fun, like the video above with Randy Falco. Also, CBS announced its Fall schedule this morning, with some tongue-in-cheek comments from CEO Leslie Monves. Check out theses stories and more, including sports and the Latin Market, all hand-picked for you today in our daily mid-day roundup of Social TV must-read articles.

Top Story

Univision Slams English-Language Networks For Delivering Less

At Univision Communications’ upfront presentation, President-CEO Randy Falco posed the question “What’s better, more or less?” Mr. Falco was playing the role of the deadpan moderator in a commercial spoofing AT&T’s ubiquitous TV campaign in which four small children debate why it’s better to have more, or be faster.

• Read the article, via AdAge

 CBS

CBS Chief Leslie Moonves: ‘We’ll Try to be Less Smug’

CBS Corp. president and CEO Leslie Moonves once again took issue with Jimmy Kimmel’s jabs at CBS as the geriatric network. But he did admit to being “flattered” that the ABC late-night host characterized No. 1 CBS as “smug motherf—-rs” at Kimmel’s annual upfront routine.

• Read the article via THR

CBS Prime-Time Schedule

CBS ANNOUNCES 2013-2014 PRIME TIME SCHEDULE 20 Hit Series Return The Comedies: WE ARE MEN is a single-camera comedy about four single guys living in a short-term apartment complex who unexpectedly find camaraderie over their many missteps in love.

• Read the release, via CBS Express

 Ratings

TV Ratings: ‘So You Think You Can Dance’ Drops in Return

Moving into the 9 p.m. hour on Tuesday night, The Voice topped the night with adults 18-49. Fast National returns have the NBC series down three tenths of a point from last week to a 3.7 rating.

• Read the article via Hollywood Reporter

Networked Insights Ambushes Upfronts

It’s not exactly the Occupy movement, but Networked Insights is trying to inspire revolt at the television upfronts in Manhattan this week.The upfronts, that enduring, seemingly anachronistic tradition whereby networks pre-sell the bulk of their TV ad inventory (this year, roughly $10 billion worth) to advertisers and their agencies, are a juicy target.

• Read the article, via FastCoCreate

Upfronts 2013

NBC, Affiliates Aim for Mid-2014 for TV Everywhere

Station reps exit NYC meeting optimistic about live streaming

• Read the article, via Broadcasting & Cable

Viacom Moves Fast to Set Ad Sales Deals

As the broadcast networks make their glitzy upfront presentations to advertisers this week, another media entity has already started writing some upfront business. Viacom, the owner of cablers including MTV, Comedy Central, Nickelodeon and Spike, has notched some upfront deals, according to people familar with the pace of negotations, by offering terms it believes will be more favorable than those of its competitors in order to drive additional business into its coffers.

• Read the article, via Variety

ABC Seeks More Fantasies and Fairytales (But No Happy Endings)

ABC has had the benefit, over the past couple of seasons, of not having failures that are as spectacular as NBC’s. As Buzzfeed’s Kate Aurthur pointed out in March, while ABC has been battling NBC for last place among the four big networks, it’s NBC that has gotten most of the bad press.

• Read the article via Entertainment.com

Insights

‘Multi-peak’ shows like Geordie Shore are social TV gold

TV people like to talk an awful lot about the impact of social on content creation and the viewer experience these days, but what do they actually mean?

• Read the article via MIPBlog

Research

Mobile TV & Video Viewers to Exceed 2 Billion by 2017

HAMPSHIRE, UNITED KINGDOM–(Marketwired – May 15, 2013) – A new report from Juniper Research has found that by 2017, 2 billion mobile and tablet users will watch TV and video on their devices. This is attributed to the growing popularity of short and easily shared video clips, and the increased…

• Read the release via Juniper Research

Advertising

Twitter Advertising: Coca-Cola’s Wendy Clark: So happy together

Last month, my colleagues at Twitter asked if I would write a guest blog post for their thought leader series. The exchange went something like this: Robin@Twitter: Hey Wendy, would you be open to writing a blog post for our site with Coke’s social media advice/tips?

• Read the article, via Twitter blog

How ‘Scandal’s’ Shonda Rhimes Became Disney’s Primetime Savior

It’s not yet halftime in another 13-hour workday for the hottest woman in American television: having a dress-fitting for the White House Correspondents’ Dinner; picking songs and approving script edits for two of the most watched programs in prime time; taking her 1-year-old daughter to the doctor to investigate a mysterious bump.

• Read the article via Forbes

How A Secret Cartel Keeps A Dying Broadcast TV Industry Afloat

The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based video platforms. There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons. How, you ask, is this even possible?

• Read the article  via Business Insider

Sports

Meet Knicks fans’ least favorite great new Twitter account: @DidJRSmithMiss

New York Knicks shooting guard J.R. Smith checked into Game 4 against the Indiana Pacers with 7:11 remaining in the first quarter. Sixty seconds later, the struggling Sixth Man of the Year took his first shot of the night, a … Continue reading →

• Read the article, via NBA Ball Don’t Lie blog

ESPN will soon bring sports highlights straight to Twitter

It’s been a big week of announcements at ESPN. They announced — among other things — at their upfront in New York Tuesday that a soccer studio show would be added to the daily ESPN2 lineup.

• Read the article, via Awful Announcing blog

Latin Market

TV Upfronts: ‘Underdog’ Telemundo Takes Aim at Top-Rated Univision

Telemundo executives know they are the “underdog” to top-rated Univision in an increasingly competitive Spanish-language media space. But a continued investment in original content and the creation of a Los Angeles-based multiplatform production studio is designed to up the NBCUniversal-owned broadcast network’s competitive game.

• Read the article, via THR

Telemundo Ties Internet Video to Pay TV Partners

Hispanic broadcaster Telemundo, as part of parent NBCUniversal’s broader TV Everywhere push, is promising to deliver 300-plus full episodes of shows to Hispanic auds online and on mobile devices – but only if they subscribe to one of five pay TV providers.

• Read the article, via Variety

María Celeste Arrarás To Co-Anchor Telemundo Media’s ‘Noticiero Telemundo’

Telemundo Media announced that Emmy-winning journalist María Celeste Arrarás will co-anchor “Noticiero Telemundo” alongside the newscast’s current host, José Díaz-Balart. The addition of María Celeste is the latest development in a strategy that has consolidated “Noticiero Telemundo” as the national newscast with the fastest growing audience on both Spanish and English-language television.

• Read the article via Deadline.com

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