Tax Day Social TV Must-Reads
We hope you are on track or have already taken care of your April 15th tax chores and can now concentrate on the week ahead. Today, we have published our daily critics recommendations, a look at what programs buzzed last night as well as our daily roundup of news articles from across the web.
The MTV Movie awards spawned some 3 million comments last night while the Masters golf tournament had over a half million mentions as the top social TV shows on Sunday night.
Click the link to read stories about the awards show, and other must-read articles for the social TV industry.
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MTV Movie Awards 2013: Aubrey Plaza pulls a ‘Kanye’ during Will Ferrell’s acceptance speech
Kevin Mazur/WireImage The MTV Movie Awards was full of surprises, but Will Ferrell wasn’t expecting one. As the “Anchorman” star went up to receive his Comedic Genius award, Ferrell, 45, was interrupted by an enthusiastic “Parks and Recreation” actress.
‘Tiger Effect’ Didn’t Dampen Golf’s Popularity With Viewers, Advertisers | News – Advertising Age
Can you name the top three earning American athletes in Sports Illustrated’s 2012′s “Fortunate 50″ list? The NBA’s LeBron James and Kobe Bryant didn’t make it. Neither did the NFL’s Tom Brady or Major League Baseball’s Alex Rodriguez. Instead, golfers Phil Mickelson ($60.8 million) and Tiger Woods ($56.4 million) ranked Nos.
This week: ‘American Idol’ five; Ricky Gervais, Tom Cruise visit Jon Stewart
Reality rules this week, whether the topic is dancing, singing, Australia or Jon Stewart. Some highlights to keep in mind: “Dancing With the Stars” brings back Maks Chmerkovskiy and Chelsie Hightower to perform at 8 p.m. Monday on ABC. The show offers Len’s Side-by-Side Challenge. What’s that?
Smile for the Camera: How Gadgets Can Better Measure TV Ratings
Picture this: A family of four squishes together on their living room couch ready to gawk at their favorite reality show. As Dad flips on the television to find the channel, a small camera mounted on the set turns on, too, identifying and recording whether he’s watching alone, or whether Mom and t…
CNN Faces ‘Stunning’ Challenge
CNN’s ratings woes have long been cushioned by a steady stream of cash. But, according to a new report in the Washington Post, even that money is in some jeopardy. Thanks to healthy revenue from CNN International, as well as a non-partisan approach that advertisers like, CNN has been able to breathe a sigh of relief about the overall state of its financial performance.
Foursquare to Start Offering Data to Third-Party Advertisers | Digital – Advertising Age
Foursquare has started pitching digital agencies on a new ad product that would use Foursquare’s location and behavioral data to contextualize ads on other platforms, executives familiar with the situation said. The ad product is still in development and will eventually allow advertisers to use Foursquare data to target ads purchased through ad exchanges or networks.
Digital Content Creators Gear Up for Newfronts
When this year’s Digital Content Newfronts start on April 29th in New York City, 18 distributors will be attending, a 200 percent increase over last year, along with scores of advertisers looking to online as a cost-effective content cornucopia. The first DCNFs last year featured flashy sales pitches, stars like Jay-Z and giveaways-a car from AOL’s Tim Armstrong.
INFOGRAPHIC: The Mobile Advertising Ecosystem Explained
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result. So, mobile advertising should be a bonanza, right? Not exactly.
The Fox Sports 1 End Run
Fox Sports 1 will lend some much-needed muscle to News Corp.’s sports coverage and earnings growth. But while Murdoch & Co.’s grand plan appears to have come together almost perfectly, there was a larger game of chess going on than many investors realized. By the time News Corp.
Univision of the future – FT.com
©Alexia Fodere On a Monday morning in Miami, Florida, inflatable lips and balloon hearts still hang in an empty Univision television studio from the filming of Sábado Gigante two days earlier. A weekly variety show, now 50 years old, Sábado Gigante has become America’s longest-running TV programme.
Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.
